Association Sports Director

- Develop advertising campaigns to promote youth sports leagues and programs throughout YMCA of Greater Whittier service areas
- Advertise youth sports programs through email marketing, social media, opt-in messaging services, and word-of-mouth promotion
- Forecast a yearly budget allotment with factors such as: revenue, expense, staffing, training, and miscellaneous items for two YMCA branches
- Hire, train, and develop new staff/supervise staff teams of 20 or more
- Develop and maintain positive relationships with city organizations, community leaders, and 400 plus seasonal participants/families
- Oversee a working budget over $450,000 related to youth sports, gymnastics, martial arts, dance, and afterschool programs
- Led a group of 30 volunteers to raise over $10,000 in donations


- Developed a social media posting schedule for Senior Directors to view in order to obtain additional content
- Added over 350 new Facebook likes in 5 months; previous total of Facebook likes was 650 over 4 years
- Added over 400 new Instagram followers in 5 months; previous total of Instagram followers was 175 over 2 years
- Develop copy for all social media sites
- Refocused all social media sites to share the same brand message
- Created seasonal themes based on events occurring throughout both YMCA branches


Social Media Coordinator

- Refocus the social media strategy utilizing Instagram and Facebook
- Create workable taglines reflective of the company name
- Develop and cultivate an email list for email marketing


Freelance Social Media Coordinator and Copywriter

- Develop advertising campaigns to promote youth sports leagues and programs through the East Whittier YMCA service area
- Advertise youth sports programs through email marketing, social media, opt-in messaging services, and word-of-mouth promotion
- Forecast a yearly budget allotment with factors such as: revenue, expense, staffing, training, and miscellaneous items
- Hire, train, and develop new staff/supervise staff teams of 10 or more
- Develop and maintain positive relationships with 200 plus seasonal participants/families 
- Maintained program growth over four consecutive years


Sports Director

Find out detailed information about Will Silva, Association Sports Director 

Will Silva: Association Sports Director

Will Silva

YMCA of Greater Whittier

YMCA of Greater Whittier

Magical Playground Whittier

East Whittier YMCA