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Product Marketing Coordinator

A Los Angeles based data and results driven marketer with years of design experience and training. Having been trained in areas such as digital marketing such as SEO, PPC, and b2b marketing I have amassed a great amount of knowledge in how to increase visibility and relevancy. My design skills in graphic design, product design give me an edge in relating to the way a consumer behaves. All of this can be spearheaded with my knowledge of both photo and video content creation. 

- Help support B2C and B2B Web Platforms (Amazon, eBay)(campco.com, campcoshop.com
- Negotiating and coordination with advertising vendors for print (Kroll, Gun Trade World, Surplus Today, etc..) and web. Coordinating artwork edits and submissions to said advertising.
- Work closely with outside creative vendors/contractors in the delivery of all assets
needed for print, video, digital initiatives.
- Organize and maintain product image bank with all new and existing products.
- Provide support to programmers for website maintenance and development.
- Assist in the development of new products and product improvements, from idea inception, vendor/manufacturer contact, product edits, write ups, package design (in coordination with the graphic designer).
- Monitor marketing programs and developing ways to improve those campaigns.
- Management of all company social media pages and sites – auditing, creating content,
updating (Campco, Humvee gear, Uzi/Uzigear, Caliber Gourmet, Swiss Tritium). As well as Email blasts using MailChimp.
- Trade Show management and coordination.
- Perform data and sales analysis.
- Graphic design for packaging, catalog, flyers, and ads, print and digital collateral.

- Development of all digital advertising, banners, pictures for aswf.com and social media (@aswfusa). - Development and graphic design of print collateral (Spec sheets, sample booklets).
- Was the project leader for launch of the new website (Dec 2018) and subsequent new product releases.

Social Media Marketing Manager

The Platinum Packaging Group is a manufacturer and distributor of packaging machinery, mainly used in the food realm. We offer machinery such as Fillers, Depositors, and Tray Sealers; We offer a variety of paperboard, CPET, and custom trays; We also offer a variety of lidding film, with the ability to print up to 10 process colors, custom labeling design services, and providing perforation services for the film as well. All of this providing a total packaging solution for our clients.

Our main business comes with the 50+ school districts that we work with all across the U.S., but we work closely with private entities as well. We are also newly expanding into the Cannabis market and the packaging involved with that.

- As the Tradeshow Manager I coordinated all activities as they relate to tradeshows.
 - Ordering of utilities, knowledge of power and air requirements for machinery in order to provide the 
 correct utilities.
 - Testing of machines and samples before shipment.
 - Booking of flights and hotels for Sales Reps.
 - Coordinating of in-show advertising.
 - Management of the Tradeshow materials area including banners, tables, kit materials, literature, 
 digital material, tray samples, crates, and T.V.s, keeping inventory of all these materials.


- As the Bids and Proposals Manager I coordinated the bids and proposals process from receipt of customer inquiry on the Interflex bid notification system, through proposal development, upper management approval, submittal, and subsequent input of all contract awards into QuickBooks.
- Assist in preparing sales presentations.
- Provide support to launch new products. (examples currently Econo line of bags, PlatScribe, EZ-PZ Bagger)
- Helped pioneer new verticals - Cannabis industry
- Lead the direction and development of PPG's marketing strategy
- Support Website, Marketing Media/Content creation with Our partner company Extima

Marketing Coordinator

Find out detailed information about Richard Lawson, Product Marketing Coordinator 

Richard Lawson: Product Marketing Coordinator

Richard Lawson

Campco, Inc.

ASWF (American Standard Window Film)

The Platinum Packaging Group

California State University - Long Beach

Cincinnati State Technical and Community College