I am public relations and communications professional with 14 years of experience in the fitness, outdoor and life sciences markets. I have a proven ability to plan and execute communication plans and PR campaigns that help achieve business objectives. Skilled at developing strategies and messaging aligned with the product and brand position to raise awareness, shape perceptions, and create demand. I am a team leader with experience managing in-house staff and external agencies. I am also skilled at creating and maintaining relationships with influencers in the consumer, lifestyle, fitness and outdoor media. Consistent track record of generating top-tier media coverage and consumer awareness that contributes to product success. Fluent in both French and English and experienced in communicating with various levels of organizations— entry level to C-level.