Bike

Lifestyle

Outdoor

Snow

Surf

Tech

Triathlon

Health & Fitness

Chief Marketing Advisor

Communications Pro: My consistent track record of generating top-tier media coverage, consumer awareness, and internal sales buy-in has contributed to winning product launches, brand building, and brand revivals for companies like Cannondale, Garmin, and Skyfire.

Proven Leader: 14 years of experience managing and building internal teams and external agencies.

Master Connector: I have been called a professional friend- maker with a knack for creating lasting relationships with top influencers and athletes across industries.

Executive Coach: Coached +30 executives for internal and external speaking engagements.

- Led team of 6 to deliver complete company rebrand positioning, messaging, visualization, and
website redesign
- Generated 5x media coverage via earned media, reactive inquiries, and optimizing search
- Developed and aligned executives to revised solution-based org structure supporting brand
position to sell solutions over individual products

- Wrote all quarterly and annual earning releases in collaboration with the CEO, CMO, and CFO
- Responsible for reactive and proactive corporate/media relations

Investor Relations Lead - Grown Rogue, Independent Consultant

- Ran all commercial public relations across 29 brands including - product launches from concept
to execution, selection and management of agencies, and crisis PR
- Drove internal culture and communications shift to increase internal engagement and trust
- Provided media training for executive leadership team

Public Relations & Corp Comm Manager

- Oversaw team of five to lead all North American Public and Consumer Relations initiatives -product
launches, promotions, brand and athlete influencer and brand ambassador program, consumer
communications, rider engagement, brand partnerships, and sales team support
-  Created and executed the annual strategy and oversaw $1.5MM budget for Cannondale, GT, Fabric,
Sombrio, and Sugio to drive sales and grow market share in North America
-  Developed and executed dealer communication across +1000 retailers including REI

Sr Public Relations Manager

- Created story-driven communication to add emotion to a data driven analytical industry
- Responsible for creating marketing, branding, and communication objectives

Marketing Comms Manager

- Led public relations and social media team of four across the entire fitness and outdoors product
portfolio – running, cycling, swimming, hiking, camping, and more
- Defined messaging and positioning around new products to shape perceptions and drive sales
- Drove PR and product adoption via sponsored athlete activations with the Pro-Cycling team at all
major cycling events including Tour de France, NYC Marathon, Boston Marathon, Interbike, CES,
and more
- Company spokesperson for industry leading panels and media outlets

Media Relations

- Developed sales collateral to inform medical professionals (therapists, chiropractors, podiatrists)
about services and products offered
- Trained sales force on new products, selling techniques, and communication

Sales Training/Community Outreach 

Find out detailed information about Justin McCarthy, Chief Marketing Advisor in Fairway, KS

Justin McCarthy: Chief Marketing Advisor in Fairway, KS

Justin McCarthy

Skyfire

Grown Rogue

Dairy Farmers of America

Cycling Sports Group

Acceleration Laboratory Services, Inc

Garmin International

New Balance KC

University of Central Missouri