I have 25 years in the CPG/Retail environment building success for the companies I represented while developing effective teams and achieving YOY profitably growth. I am well versed at interpreting and utilizing syndicated data, consumer direct data, and additional market intelligence to the define strategies to meet customer needs. I have built a successful team of direct reports, trained retail Broker representatives as a Manufacture Representative and as a Broker Account Manager. My increased responsibilities engaged multiple functions throughout our company, including Revenue Finance, Transportation & Warehousing, Marketing and Innovations.
My experience building brand awareness through promotional planning, effective P&L development and Contract Negotiations, allowed me to successfully progress through levels of responsibility and management. I regularly designed Customer Specific marketing and sales programs, increasing Customer and Market Share, and providing profitable growth for company and Customers. My knowledge and experience in the Military retail family, DeCA & AAFES, adds an additional channel of opportunity in my next position.