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Director of Sales & Marketing

My background in the Sporting Goods Industry began in the 1990's as I made the transition from full-time athlete to tech rep and then developed my skillset to become a brand manager of multiple brands, including hard and soft goods. I have since transformed myself into a Director of Sales & Marketing. My development is on-going and I pride myself in constantly learning and pushing myself out of my comfort zone to grow as a leader in the industry.
Some highlights and notable assets of my career include:
Successfully increased sales and profitability of multi-national manufacturer/distributor that was facing repeated years of declining sales. Developing pricing strategies and multi-tiered purchasing programs to leverage the strength of one or more brands to grow under-developed brands.
Developing and executing marketing strategies for multiple brands, some pioneering (new brands), others are well established brands within the Sporting Goods Industry.
I have a history of assisting medium sized businesses ($3M-$15M in sales) penetrate or expand within the North American market including Specialty Retailers (Snow-sports, Independent Bicycle Dealers, distributors in Auto, RV, Cycling and Running as well as and National Specialty Chain Retailers (MEC & REI) and managing growth within E-Commerce accounts.
Other notable skills and experiences include: Sponsorship Agreement Management, Contract Negotiation, Sales Management, Advertising Planning & Online Marketing tools, MAP Policy Development & Enforcement, Setting Annual Forecasts & Budgets, Sales Rep Management, both in-house and contracted outside reps.
Athletically, I am still involved in cycling (road, mtb, cx), running, xc skiing, triathlon and more. I coach at a provincial level for nordic skiing and have been on numerous organizing committees for provincial (state) level Nordic ski races. 

As Director of Sales, my key responsibilities are to manage the sales of Swagman through all potential sales channels, including Independent Bicycle Dealers (IBD), Automotive, RV, Online and International Distributors and direct to consumers.
At Swagman we use a duplicated system of both inside sales (Territory Managers) and outside contracted sales reps (over 55 in North America) covering nearly every potential territory.
The Senior Management Team at Swagman is a true team, we cooperate in the development, implementation and execution of our strategies and continually review to discover efficiencies.
My areas of expertise include:
Sales Rep Management
Inside Sales Management
Key Account Management
Pricing & Program Development
Forecast Development & Tracking
Training Program Development
MAP Analysis and Management
Sponsorship Negotiation
Marketing Analysis & Program Development
Warranty Management
Product Development & Testing
Tradeshow Planning & Execution
Website Planning
Social Media Management
Event Management

Find out detailed information about Dave Michael, Director of Sales & Marketing 

Dave Michael: Director of Sales & Marketing

Dave Michael

Swagman

Lakehead University