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Senior Designer / Art Director

Award-winning conceptual designer with an exceptional brand design background. Fluent in multi-channel communications design — from print and packaging to screens and spaces. Collaborative design leader and contributor with over 15 years’ experience serving clients and engaging their customers with impeccable instincts, intuition, and strategy.

Art direction and design on all facets of services: brand, print, packaging, presentations, digital and experience. 
+  Redesigned Scales website, art directing team, external writer, and developer. Result: immediate ROI via increased traffic and multiple new business requests. 
+  Redesigned MN Epilepsy Group’s logo/brand identity 
+  Packaging design for Wion and Woods.
+  Catalog/email campaign for Latchways US Debut


Senior Art Director

Designed and produced overarching sales and engagement materials for Viewpost, a start-up online invoicing and electronic payments app.
+  Lead design for VP’s launch at Money 20/20: including strategy, concept, booth, email marketing, social media presence, invitations, contest, swag. Result: increased product awareness and over 200+ signed up. 
+  Creative collaboration with team and client on VP’s integration with US Bank Corp: co-branded microsite, landing page, emails, ATM screens and print collateral. Result: U.S. Bank made Viewpost available to all 1.3 million existing small business customers.  

Senior Designer

Responsible for creating and executing effective, innovative ideas for clients, across all mediums. 
+  Rebrand Caribou Coffee. Developed a hand-drawn style and illustrated over 100 ‘Bouisms and applied campaign-wide, from cups to train wraps. 
+  Creative lead on Farm Credit Mid-America rebrand. Established the “Strength in Numbers” platform, redesigned the logo and created the brand identity. Designed annual reports, brand guidelines, employee launch kit, brand book, letterpress poster, invitation, and corporate collateral. 
+  Result: strong, unified presence across 93+ local FC offices, allowing them to compete with national banks. Earned AOR, and national visibility.
+  Creative lead on Purina Vet Diets: multiple campaigns, including Project Pet Slim Down and Win it for Your Clinic. Branding, launch kits, print collateral, B2B/B2C direct mail, print/digital ads; photo direction. Result: increased awareness recognition lead to collaborations with Jenny Craig 
and Olympian Mist

Designed for consumer, business and, corporate communications, including branding, print, and 
product launches. 
+  Creative direction, project management, client liaison and photo direction.
+  Created award winning capital campaign for the new Minneapolis library, increasing participation and private donations to $125,000.
+  Delivered award winning, custom health publication for Park Nicollet’s, Major Gifts Campaign: “Make it Better”, encapsulating a three-year, $35 million fundraising initiative. 
+  Developed a single, cohesive identity for network of 250 independent hearing care professionals nationwide. Established the new Audibel logo with brand guidelines and training event materials. 

Find out detailed information about Anna Giacomini, Senior Designer / Art Director 

Anna Giacomini: Senior Designer / Art Director

Anna Giacomini

Anna&Co

Scales Advertising

Viewpost

Colle+McVoy

Larsen Design

California State, Chico