I've spent nearly 20 years as a public/media relations and social media expert, reporter, news anchor, commercial producer, station GM, and even a stint as a professional sushi samurai. Add this to a love of the outdoors, the mountains, and 10 years spent in ski towns and you have someone who perfectly understands the outdoor-centered consumer. Quite simply, I get them because I am one of them!
As a PR Director, I've worked with the biggest names in media including ABC, Gizmodo.com, FOX Business, iO9.com, CBS, LA Times, Fastcompany.com, Bloomberg.com, AP, BBC and CNN to land outstanding coverage for my clients. And my award-winning expertise in social media has helped clients launch and maintain an outstanding online presence. I'm an expert at storytelling and have used my media pitching abilities to gain $40 million in ad value and eight billion worldwide audience impressions for a huge range of clients.
While living in Sun Valley, ID and Breckenridge, CO, I helped market and promote the world of outdoor action sports for 10 years as a station manager, host, and commercial producer with Resort Sports Network (now known as Outside TV). My experience as a commercial TV producer can mediate the discussion between client and production company and generate striking new ideas to help create outstanding content and make a campaign shine.
Having been a news anchor for WPMT, a top 40 DMA FOX affiliate, and automotive reporter for the nationally-televised program MotorWeek, I know first-hand what gets media attention and how to have the press accurately see a client's side of a story.
All of this experience gives me an unmatched perspective on the worlds of PR, social media, production, journalism, and advertising with a unique perspective into the world of outdoor recreation and tourism.
So... how can I help?