Roger Mecca


I've spent nearly 20 years as a public/media relations and social media expert, reporter, news anchor, commercial producer, station GM, and even a stint as a professional sushi samurai. Add this to a love of the outdoors, the mountains, and 10 years spent in ski towns and you have someone who perfectly understands the outdoor-centered consumer. Quite simply, I get them because I am one of them!

As a PR Director, I've worked with the biggest names in media including ABC,, FOX Business,, CBS, LA Times,,, AP, BBC and CNN to land outstanding coverage for my clients. And my award-winning expertise in social media has helped clients launch and maintain an outstanding online presence. I'm an expert at storytelling and have used my media pitching abilities to gain $40 million in ad value and eight billion worldwide audience impressions for a huge range of clients.

While living in Sun Valley, ID and Breckenridge, CO, I helped market and promote the world of outdoor action sports for 10 years as a station manager, host, and commercial producer with Resort Sports Network (now known as Outside TV). My experience as a commercial TV producer can mediate the discussion between client and production company and generate striking new ideas to help create outstanding content and make a campaign shine.

Having been a news anchor for WPMT, a top 40 DMA FOX affiliate, and automotive reporter for the nationally-televised program MotorWeek, I know first-hand what gets media attention and how to have the press accurately see a client's side of a story.

All of this experience gives me an unmatched perspective on the worlds of PR, social media, production, journalism, and advertising with a unique perspective into the world of outdoor recreation and tourism.

So... how can I help?