Programs: 
•Majestic SEO •SEM rush •Send Blaster •Haro •Wordpress •Marketo •Microsoft Office •Social Media Platforms •Youtube •Apple iOS •Android iOS •Google Apps •Final Cut Pro

Skills:
•Digital Marketing •Google SEO Best Practices •SEO •Public Relations •Analytics •Trend Analysis / Forecasting •Communication (verbal/nonverbal) •Project Management •Mass Email Marketing •Content Creation / Curation • Client Relations •Leadership •Team Building •Negotiation / Mediating •Teaching / Instruction •Rebranding •Budget Management  •Audio Visual Production / Editing •Product Placement •Healthcare


·Responsible for setting the strategic direction and executing the US strategy across functions and regional business teams, which includes engaging in clinical partnerships around evidence generation and commercial partnerships to provide new innovative solutions to the market. 
? Lead definition and execution of MMS Pyxis strategies for the US market, including growth and innovation strategy, product lifecycle management, and deliver/service capacity planning 
? Lead development of Marketing Plans for new solution offerings, outlining segment-specific messaging & positioning, understanding customers, profiles, & motivators 
? Lead in-depth discovery conversations with clients to identify deep insights on common problems/needs, clearly articulating the voice of the customer 
? Design and validate new customer-centric solutions and capabilities that create enhanced value for the organization’s portfolio 
? Own the product lifecycle from requirements gathering through production and release, confidently evaluating and balancing risks & tradeoffs 
? Work closely with the US and international business staff to support a wide range of business growth activities 
? Lead US launch & commercial planning for new & expansion offerings through close collaboration with the regional teams & other functions 
? Develop commercial go-to-market strategy working in collaboration with US sales team and Global Customer Service Organization, including participation in key account management in the US 
? Generating actionable customer insights to drive innovation 
? Partner with Public Policy, Medical Affairs, and the Clinical Solutions and Strategy group on market shaping, to generate undeniable proof-points & compelling evidence, demonstrating the value of the offering to the market, justifying new pricing & business model innovation

Marketing Account Manager

·Collaborate with Marketing Team in the development of communications & publications goals to best educate public groups about Arch Health and to promote the practices within it

· Website Management:
? Optimized on page and off page content, applying Google best practices
? Advised Marketing Manager in website development and budget
? Acting liaison for Arch Health and website design companies
? Q&A Website, insuring the best possible experience for our users
? Web page design, infancy to launch
? Transitioned old to the new website 
· Advertising:
? Strategic media outreach
? Planned and prepared ads for the next fiscal year
? Presented media proposals to managers and shareholders
? Established and maintained positive relationships with local media
? Coordinated interviews and negotiated marketing budgets

· Rebrand from Arch Health Partners to Arch Health Medical Group
? Rebranded all of Arch’s 8 medical clinic locations
? Brand awareness, developed and implemented brand strategy
? Logo, display, and all marketing collateral 
? Developed and coordinated new brochures & materials for clinical departments and refine existing material

· Email Marketing
? Q&A email templates, identified issues and bugs
? Created email marketing algorithm template
? HTML landing pages and CTA

· Prepared and Coordinated events
? Opened a new location at Valley Center
? Bi-monthly network meeting for Arch Health providers
? Promotions for Arch Health patient and staff engagements

Marketing Communications Specialist

•	 Developed Marketing Campaigns, daily email marketing  
•	 Brand Development, develop and implement brand strategy for six independent sites
•	 SEO Hacker, increase site rankings for Top Level domain through organic SEO. 
o	Back link building 
o	Process of back link clean up, differentiate between good and bad links
o	Google Penguin 
•	 Oversee Website Development, constantly readjusting the website, resulting in a better user experience 
•	 Data Analyst, analyze all site’s data to reflect a better user experience 
•	 Collaborate with the Copy Writers and the CEO in content development
•	 Oversee online marketing facets including but not limited to Facebook, Twitter, Website and Email Marketing and Online Presence
•	 Managed Web Designers, Marketing Coordinator, and Train Support Team
•	 Public Relations, acting liaison between Public Relations and Thrive Media. 


Digital Marketing Director

•	 Developed Marketing Campaigns
•	 Planning, Developing, and Implementing PR
•	 Overseeing content production
•	 Assisted in bringing new business opportunities 
•	 Worked with the Social Media team in creating marketing and promotional material 
•	 Overseeing marketing research 
•	 Managing Social Media Platforms: Facebook, Instagram, Twitter, and Kickstarter


Social Media / Public Relations Specialist 

•	 Optimized client’s content with SEO key wording 
•	 Develop and managed online marketing campaigns for Perfect Client and GoMacro, effectively driving brand awareness, engagement and traffic to social media pages
•	 Achieved a sturdy, visible social media presence and develop concepts with viral potential
•	 Continuously analyze and optimize client’s social media pages to ensure the success 
•	 Created a Sales Department to increase awareness of Anacom Media, outreaching CEOs and CMOs.
•	 Audio and Visual Production/Editing


Social Media (Intern) 

•	 Customer Service and Support
•	 Established personal rapport with clients and prospects 
•	 Marketing through Local Ads and Social Media: Facebook, Twitter, and Instagram 
•	 Acting liaison for B2B
•	 Product Trend Analysis and Forecasting 


Marketing / Public Relations 

•	 Promote an awareness to the growing number of homeless in San Diego
•	 Experience developing and implementing marketing plans and strategy
•	 Observe the project, identify potential problems, and approve action to be taken place
•	 Food preparation, serving, clean up 


Lead Volunteer Coordinator / Project Manager

•	 Coordinate execution of email broadcast campaigns, client communications, and other marketing plans
•	 Assisted company marketing managers in coordinating and integrating various marketing and communication activities
•	 Manage advertising campaign creation and execution 


Marketing (contract)

•	 Established personal rapport with associates and clients 
•	 Create breakdown work structure to identify activities needed to complete the project as well as risk planning
•	 Integrate and perform the activities of the project inline with the project management plan
•	 Observe the project execution, identify potential problems and initiate approve action
•	 Finalized all activities across the team to formally close the project


Personal Assistant / Project Manager 

Find out detailed information about Jay Rafanan,  

Jay Rafanan:

Jay Rafanan

Becton Dickinson

Arch Health

Thrive Media

Passion Planner

Anacom Media

The Switch SD

Urban Angels

ProSci Inc.

Satori Sciences Inc. / Warrior Training

California State University San Marcos

San Diego Community College