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Product Owner/Manager

I am an experienced manager with over 9 years in the digital space. Throughout my career I have gained valuable experience across different digital mediums. My background in marketing paired with my work in web, email, social media, and mobile has given me the tools to succeed in my roles and help drive company vision.   

I'm currently a Product Owner/Manager at WebMD. Some of my responsibilities include:

Oversee road-maps to drive the development and enhancements of product offerings for web, mobile, email, and social media from planning to execution.

Collaborate with marketing, design, engineering, and sales teams to create a positive user experience to drive traffic and meet business revenue goals.

Manage multi-language products and international relations with global partners for cross-posting programs.

One of my greatest strengths is the ability to build strong relationships and communicate with all levels of a company, from leadership teams to interns, and help them understand and achieve company goals. These relationships help me to build strong teams and execute product initiatives on time.

I love to learn, try new things ,and take risks. These traits help me to succeed and drive success in the projects I work on. I also love to share what I learn in hopes to help others succeed. In my current role I host a bi-monthly webinar show for company staff, where I hold Q&A sessions and share knowledge on our product suite.

• Oversee roadmaps to drive the development and enhancements of product offerings for web, mobile, email, and social media from planning to execution.
• Collaborate with marketing, design, engineering, and sales teams to create a positive user experience to drive traffic and meet business revenue goals.
• Manage multi-language products and international relations with global partners for cross-posting programs.
• Host a bi-weekly webinar to educate company employees and answer questions on the product suite.

• Led the production of content for online product offerings.
• Executed tests and analyzed data to determine top content for optimal site performance.
• Managed the development and deployment of content enhancements.
• Implemented new page re-designs to integrate US and global web properties for consistent company branding.

Digital Producer

• Managed the digital team responsible for executing online initiatives on the Grand Circle (www.gct.com) and Overseas Adventure Travel (www.oattravel.com) websites.
• Created and maintained online content for both websites’ homepages and over 4,000 product (80 products) and non-product pages to align with company promotions and messaging.
• Developed and managed brand voice in social media outlets and created campaigns to drive visitors to websites and increase participation by an average of 3% to 5% weekly.
• Optimized sites by implementing SEO strategies to increase our visibility from the third results page to the first.

Senior Web Content/Social Media Manager

• Designed and executed 3 monthly e-newsletters for the Grand Circle and Overseas Adventure Travel brands.
• Implemented personalization in content through list segmentation to generate an average of a 4% increase in click-throughs.
• Conducted A/B test campaigns to determine most effective content for open rates and click-throughs.
• Re-designed email templates based on data analysis and to be in-line with brand image.



Email/Web Marketing Producer

• Leveraged salesforce.com database to create targeted reports for CRM campaigns.
• Researched and analyzed company data to generate quality leads for client acquisitions.
• Created and presented reports to illustrate business growth and opportunities.
• Assisted in the creation and execution of yearly client conference event for over 400 clients and partners.

Database Marketing Associate

• Executed weekly campaigns from lists of 1,000 to 2 million customers for clients including the National Hockey League (NHL),Bertelsmann Music Group (BMG), and Schering-Plough.
• Acted as the main company liaison to acquire new client business from Columbia House DVDs.
• Managed client relations on a daily basis and assisted them on best practices and marketing strategies.
• Maintained client-marketing databases; utilized data to increase campaign results through successful customer segmentation.

Email Marketing Associate

• Organized the first Boston Choice Awards event for over 500 guests.
• Coordinated development and production of marketing collateral.
• Collaborated with local newspapers, radio stations and businesses to promote the Boston Choice Awards event.
• Established partnerships and negotiated contracts with local vendors to develop hotel promotional packages.

Marketing Coordinator

• Oversaw team responsible for daily sales and inventory management
• Held product seminars and in-store training events

Supervisor

Find out detailed information about Andrew Rosario, Product Owner/Manager in Westfield, NJ

Andrew Rosario: Product Owner/Manager in Westfield, NJ

Andrew Rosario: Product Owner/Manager in Westfield, NJ

Andrew Rosario

WebMD

WebMD

Overseas Adventure Travel/Grand Circle Travel

Overseas Adventure Travel/Grand Circle Travel

Endeca

e-Dialog

Starwood Hotels/Boston Park Plaza Hotel

Eastern Mountain Sports

Emerson College

Seton Hall University

The New England Institute of Art