Master in Digital and Relationship Marketing

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Regional Media & Digital Manager

Media and Marketing professional with a high focus on consumer knowledge and it’s central role in creating relevant marketing strategies that reach audiences in the right time and with the right messages, therefore impacting brand and product bottom line.

Main experience in communications expanding from creative and advertising process, media management and Digital and Relationship Marketing, with a strong development in consumer understanding, analytics and information analysis.

Experience creating and developing business areas, establishing work plans, goals and work processes as well as leading outsource teams in developing and executing tasks to reach projected goals.



Lead the planning and execution of media spend for both digital and traditional media for Pizza Hut, Wendys, KFC & Starbucks within El Salvador and Guatemala.

Position Key Role is to establish the criteria and ways of working to make informed decisions based on trusted information, to assure the media investment that produces the most reach and most profitability.

Main Tasks:
-	Lead Yearly media strategy and planning for Guatemala & El Salvador
-	Establish KPIS and tracking methods to ensure result based optimizations
-	Benchmarking and Competitive landscape reports
-	Media Optimization projects 
-	Support in establishment of Branding and Positioning guidelines


Creation of Touchpoints Management position within SAB Miller El Salvador.  
Poisition Key Role was to lead the analisis and optimization of media investement for beer brands: Pilsener, Golden, Suprema, MGD and Miller Lite, ensuring the efficient use of media points of contact.

Main Tasks:
-	Establish routines for media consumption and behaviour research
-	Lead yearly media strategy and planning
-	Establish KPIS and tracking methods to ensure result based optimizations
-	Analysis of Media investment scenarios and opportunities
-	Lead digital strategy for brands and management of online presence 



Touch Points Manager

Poisition Key Role was to stablish a company vision for online presence and subsequently embed this in the creation of long term digital strategies for each of its brands, assuring relevancy for both the market and the product.

Main Tasks:
-	Development of Brand digital strategies aligned with the business
-	Lead yearly digital strategy an planning
-	Establish KPIS and tracking methods to ensure result based optimizations
-	Lead development projects including: website, microsite, apps
-	Track and Optimize social media presence 
-	Establish and develop basic CRM program through SMS and emailing


Digital Marketing Manager

Creation of Digital Management position within Publicidad Comercial  
Poisition Key Role was to lead clients into believing in the role of digital marketing within their strategies and guide them into creating or expanding their presence on digital.

Main Tasks:
-	Establishing digital strategies for selected clients including: Tigo (Millicom), Super Selectos, Avianca, ADOC.
-	Embedding digital executions into the communication proposals and pitches.
-	Manage online presence including website and microsites, social media profiles, online advertising and analytics reporting



Digital Project Manager

Find out detailed information about Jose Orellana, Regional Media & Digital Manager in San Salvador, SS

Jose Orellana: Regional Media & Digital Manager in San Salvador, SS

Jose Orellana

Premium Restaurants of America

SAB Miller El Salvador

SAB Miller El Salvador

Publicidad Comercial / Mullen Lowe El Salvador

Escuela de Comunicación Mónica Herrera

Escuela Mónica Herrera

Universitat Pompeu Fabra