Jacqueline Vanderwiel


Experienced and strategic marketing leader with strengths in integrated marketing communications, branding, consumer loyalty and experience, digital marketing and project management. Proven ability to drive results by using a collaborative leadership style, working closely with cross-functional business units and leveraging agencies and vendors as true business partners. Passionate marketer skilled in the development and execution of marketing campaigns that achieve both brand and financial objectives.


• Brand Compliance / Execution
• Cross-Functional Project Management
• Integrated / Omni-Channel Communications Planning
• Franchisee / Licensee Relations
• Field Marketing and Local Store Marketing (LSM)
• Market / Consumer Research
• Print / Merchandising / POP
• Sales Forecasting / Budgeting