Dalton Fuller

Dalton Fuller

Marketing Manager - Sportbiketrackgear.com

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Relevant Work Experience

Sportbiketrackgear.com, Shelby Township, MI, Marketing Manager December 2014- Present

During my time at Sportbiketrackgear.com I focused primarily on building a strong fundamental marketing structure for a medium sized online retailer. The majority of my work was based around planning and implementing new customer service practice in addition to general customer acquisition.
o Assembled Quarterly Integrated Marketing Campaign that functioned to increase sales.
o Consisted of Research, Strategic Planning, Execution/ Budget Schedule, Evaluation and Analysis
o Contributed to Increase In Overall Website Sales Through October, 2016:
o 30% Increase in Revenue
o 4% Increase in Site Traffic
o 13% Increase in Site Conversion Rate
o From May 2015- May 2016 I was responsible for growth over multiple social media channels:
o 100% increase in Instagram followers
o 20% increase in Facebook followers
o 20% increase in Twitter followers
o 10% Increase in Overall Blog Traffic
o Implementation of the company LinkedIn network.
o Constructed customer outreach programs to evaluate KPI.
o Worked with sales and customer service team to build best practice.
o Worked with key account vendors to build individual brand promotional strategies.
o Planned, assembled and tested email marketing campaign with a weekly reach of over 250,000.
o Promoted growth of the Sportbiketrackgear.com Youtube channel by developing and implementing ideas for product reviews and promotional videos.
o Managed video production schedule.
o Worked with exterior firms on the growth of online SEO, SEM and Shopping campaigns.
o Represented Sportbiketrackgear.com at multiple trade shows and racing events throughout the US.
o Managed a sponsorship portfolio of over 25 athletes including 5 professionals.
o Wrote and edited multiple Press Releases that were published on industry news outlets.
o Designed six separate ads (three full page, three quarter page) that were run in Road Racing World Magazine.

Art Van Furniture, Grand Rapids, MI, Sales Associate October 2013- December 2014

The experience I gained at Art Van was centered around learning the most professional and efficient ways to communicate with clients on a day-to-day basis. In addition to the customer service and sales training I received while at Art Van I also learned how to be an effective self-starter and strategist, which helped me meet and exceed my sales goals.
o Assisted clients on the sales floor.
o Motivated myself to achieve higher sales figures.
o Reviewed sales figures and data with management to improve my overall performance.
o Outside and inside sales and customer service training.
o Managed C2C and CRM.
o Worked to ensure on time and accurate delivery of products.
Triumph Detroit, Shelby, MI, Sales and Marketing Internship February 2013- August 2013
I worked with Triumph Detroit as an assistant Marketing Coordinator. My responsibilities included the maintenance of multiple social media channels, promotion of in store and online traffic, promotion building and content management for the Triumph Detroit website. Additionally I also worked as an assistant to the sales team.
o Performed general retail duties.
o Designed graphics for dealership and promotions.
o Planned and executed events for the dealership only a weekly basis.
o Inside Sales Training (Sam Dantzler Powersports Training).
GVSU Family Health Center, Grand Rapids, MI, Student Manager September 2011- September 2013

Grand Valley State University FHC was my first experience in a basic management role and functioned to teach me the fundamentals of time management as well as the importance of clear and consistent communication. I spent the last two years of my time at the GVSU FHC as the only student manager, working to build schedules and streamline daily operations.
o Managed student employees.
o Streamlined daily process’.
o Multi-tasked to complete daily priorities.
o Worked with patients over the telephone.
o Performed basic office and customer service responsibilities.