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Marketing Manager

A career that started in outdoor, tourism, & ski resort industry marketing and transitioned to industrial engineering, digital twins, & simulation. My path has taken me from Northern Michigan, to the Tetons, Tennessee, New Mexico, and finally back to Metro Detroit. Currently providing B2B marketing services in engineering, manufacturing, simulation, and 3D laser scanning & BIM solutions for the automotive industry, interstellar projects, marine laser scanning, and everything in between.

My goal is to generate & promote growth, a positive client experience, increase revenue, maximize efficiency, and live a life full of adventure & exploration!

PMC is a leading provider of quality, engineering, manufacturing, training, operations productivity, metrology, terrestrial scanning, and building information modeling solutions. Our consultants and engineers help customers shorten product life cycles, increase quality and throughput, reduce lead time, and improve their return on capacity and technology investments.
• B2B Marketing strategy & development
• Wordpress website maintenance
• Project management with multiple directors across organization
• Campaign design & implementation
• Increased web traffic by 17% in 2021
• Increased incoming sales leads by 63% in 2021 over 2020 and 61% over 2019

Nestled in the Southern Rocky Mountains, Angel Fire Resort is New Mexico’s only true four season mountain resort. In addition to servicing guests year round, Angel Fire Resort also has a membership base made up of over 3500 home and land owners from across the country. The Marketing department is responsible for promoting not only on-mountain activities but golf, lodging, food & beverage operations, community/membership newsletters, and implementing all resort & community events.

• In-house photo, video, & drone content generation
• Social Media strategy & execution
• Development & execution of campaigns across multimedia platforms for ski area, bike park, lodging, membership, and events
• Promotion, Package, and Pass building to drive skier visits and lodging revenue
• Collaboration with sponsors, third party events, and vendors
• WordPress, Website, & SEO management with ad integration
• Implementation of CRM & email marketing strategy via IBM and Inntopia
• Development and execution of campaigns across digital & traditional media platforms for ski area, bike park, lodging, membership promotion, events and all other resort activities
• Increased winter 4 pack pass sales by 98% from 2019 to 2020
• Increased winter 6 pack pass sales by 61% from 2019 to 2020
• Bike Park Season Pass Sales 242% Increase in 2019 over 2018
• Bike Park Season Pass Sales 73% Increase in 2020 over 2019
• 7% Increase in skier visits in 2020 season over 2019
• 10% Increase in AFR Facebook Followers 8/1/19 - 5/27/20
• Social Media Management, Strategy, & Content Creation
• Wordpress Website Maintenance & Upkeep
• Inntopia CRM Email campaigns using IBM platform for both resort members & guests
• Engaging Users & Bringing Families Outdoors


Overseeing 13 brands as part of a two person team in the high traffic tourism markets of Orlando, FL; Pigeon Forge, TN; Gatlinburg, TN; & Branson, MO.

Campaign Design & Implementation, Social Media Strategy & Content, Brand Identity, & Marketing Coordination for both B2B & B2C. 

Organic SEO, SEM, & Adwords skills used on a daily basis. 

Handle public relations with current & developing projects. 

Creation, planning, and marketing of branded logo wear & promotional merchandise.

CRM Weekly email marketing campaign management with above industry average open and click rates.

Account management with third national & regional advertisers and publications for digital & print ads and campaigns.

Promoted from Marketing Coordinator to Marketing Manager after 8 months.

Habitat | High Altitude Provisions is a ski, snowboard, mountain bike, & lifestyle shop founded in 2004. In 2008, Grand Targhee Resort purchased Habitat and currently oversees operations.

Managed and operated summer time on hill demo/rental location located at Grand Targhee Resort.
Creation of social media marketing content, online sales, website updating, retail operations, graphic design, and guest experience. 

Merchandise layout at Driggs and Targhee locations.
Planned & displayed product/merchandise at Targhee location relevant to industry trends.
Warranty Claims and Special Orders for Habitat Guests.

Mountain bike guide at Grand Targhee Resort during summer months. 
Level 1 Professional Mountain Bike Instructors of America certificate.
Specialized snow skills include boot fitting, ski tuning, and repair tech.

Gear Expert; Management; Marketing

Sales position located within TGR Headquarters.
Answered phone calls, assisted guests, and acted as a steward of the brand.


Retail Sales, Brand Steward

Customer Service, sales, and day-to-day operations. 
Merchandising, displays, and retail layout planning. 

Product expert in ski, mountain bike, kayak, stand up paddle, and other Outdoor Recreation equipment. 

Created and designed logo wear for clothing and accessories as well as launched new marketing campaigns. 

Followed industry trends to predict future sales & inventory trends and promotions. 

Created and implemented social media strategy. 
Event planning including ski swaps, guest speakers, rail jams, and collaborations with Northern Michigan University. 

Influenced inventory purchasing for Marquette and Houghton stores.

Gear Expert and Marketing & Event Coordination

Ski sales, boot fitting, custom foot bed molding, and outerwear sales.  Burton Snowboards sales contest winner, K2 Skis and Volkl Skis Contest Winner, recipient of 35+ customer appreciation certificates.


Guest Services, Retail Sales, Event Coordination

Find out detailed information about Collin Wheeler, Marketing Manager in Waterford Township, MI

Collin Wheeler: Marketing Manager in Waterford Township, MI

Collin Wheeler

Production Modeling Corporation

Angel Fire Resort

FACE Amusement

Habitat; Grand Targhee Resort

TGR - Teton Gravity Research

Down Wind Sports

Boyne Resorts USA

Northern Michigan University

Oakland Community College