Degree in Arts - Fashion Design & Merchandising

Designer and Consultant - Freelance

I’m a creative design professional offering 25 years of experience in product design, merchandising, sales and product development thru to production.  Proven history of successful collaborations with clients, brand managers, celebrities and executives to deliver trend right merchandise.  Excellent ability to identify target markets and emerging trends through the different platforms of social media with the ability to manage teams of designers/artists with success.

Designing assorted JRs, Women’s and Men’s concepts for boutique brands, pop-up shops, licensing presentations along with consulting on brand building through different avenues of social media for ecommerce, retail sales, catalog and marketing. 

CIVIL CLOTHING FREELANCE – DESIGNER/CONSULTANT, GARDENIA, CA  2021 – Present
Designing assorted collections with Marvel licensing concepts for marketing and sales meetings.  Working with EVP of Product Development to collaborate with stores like Fashion Nova, PacSun and Kohl’s along with small boutique stores for JRs & Young Mens streetwear.


Freelance Designer - Marvel Branding

Designing for Disney Parks & Resorts Worldwide.  Working hand in hand with the EVP of sales to design merchandise for JRs, Women’s, Men’s, Kids divisions from concept to final delivery for parks including Universal Studios.  Expertly managed workloads, calendars and design team to meet rigorous deadlines.  Worked hand in hand with production and technical designers to complete a mixture of fittings, approvals, pre-production garment instruction and communicating workflow with production factories.


Sr. Designer/Merchandiser (Parks Division)

Managing and mentoring a team of designers, graphic artists and ecommerce teams for online, catalog and rep sales.  Worked with sales team on growing license driven multi-million dollar business across the parks (Disney & Universal Studios) and retail chains like Walmart and Target through brand building and retail space for JRs, Women’s, Men’s, Kids divisions.  Analytical assessment of past retail successes while working with sales to create new development including fresh “buzz worthy” license properties for catalog and retail thru table programs, pallet and rack programs.


Creative Director (Parks Division)

Managing a team of designers/artists for Girls/JRs (Infant/Toddler/Girls/Tween/JRs).  Creative lead in a fast paced environment catering to all levels of retailers (Target, Wal-Mart, F21, Macys, JCPenny).  Generating an increase of revenue for Girls division in $$ and retail space through brand building, rack and pallet programs.  Keeping a positive upswing on costs & margins through modifying styling and negotiations for price point while maintaining overall design integrity.  Working with tech design to provide tech/art packs, fit corrections and design instruction for China factories.  Development and execution of concepts and development for clients through trend forecasting, market boards, video reels, prototypes for new character development or fresh branding review.  Winner of “Best Sales Team” for 2014 & Winner of “Breakout Team Leader” for 2014.


Sr. Director of Design & Merchandising (Girls/JRs)

Building a $17MM division into a $42MM business through trend/color forecasting various design concepts for license, non-license and private label programs in assorted  retail tiers and price points.  Managing a department of designers/artists while working closely with VP of Sales and helping to develop opportunities thru special seasonal, rack and pallet programs driven through retail spaces at big box retailers, fast fashion outlets and brand building dedicated spacing.  Hands on overseas travel to factories for in-line inspections to verify integrity of production.  Working with technical designers on fittings, tech packs, art packs and other pre-production duties needed for overseas development and production. Example of development from start to finish: Harajuku Mini/Gwen Stefani for Target, Hello Kitty and My Little Pony for Walmart, Abby Dawn for Kohls, Issac Mizrahi Girls for Neiman Marcus, ect…


Sr. Design Director (Girls Division)

Find out detailed information about Melissa M. Juarez, Designer and Consultant - Freelance 

Melissa M. Juarez: Designer and Consultant - Freelance

Melissa M. Juarez

Atlas Merchandise and Design Concepts

Civil Clothing Inc.

Hybrid Apparel

JERRY LEIGH OF CALIFORNIA

Hybrid Apparel

JERRY LEIGH OF CALIFORNIA

F.I.D.M. Fashion Institue of Design and Merchandising

Pasadena City College