I am a bilingual detail-oriented professional with over twelve years’ experience in marketing, promotions, operations, sales and management.  Over the last ten years, I have been extensively creating, developing, coordinating and managing multi-cultural marketing programs.  In the course of my employment, I have obtained an abundant amount of experience working with various fortune 500 clients, their respective marketing/advertising agencies, third-party vendors and a diverse group of personnel.
 
I am a very enthusiastic, self-motivated individual that is comfortable multi-tasking while leading diverse individuals under tight deadlines and time frames.  I pride myself in my exceptional communication, negotiation and interpersonal skills.  I am familiar with drafting and reading an assortment of documents requiring discretion and a great deal of attention to detail.  In addition, I possess the know-how to create and analyze contracts and other important documents.
  
I am a quick study and results-driven, in turn, I am always eager in learning new aspects of a position to challenge myself in improving my craft.  It might serve your company well to know that I have an exceptional knowledge of the Las Vegas, Los Angeles, San Diego, and Bay Area markets with good knowledge of Miami, Chicago, New York and the state of Texas.  

Most recently, I have been working as a Sponsorship/Marketing Manager and now wish to expand my horizons.  I believe my upbeat attitude and exceptional work-ethic would be an indispensable combination of attributes to add to your company.

Please accept this cover letter as my submission of application for the posting you have listed.  If you think your company could use an individual with the combination of my skills, experience and educational background, please do not hesitate to contact me to set up a meeting.  Thank you in advance for your consideration.

Sincerely,

Gabriel Cruz


Developed and executed cross-promotional marketing programs for clients at events produced by Golden Boy Promotions
•	Acted as our main Operations/Logistics Manager on-site at all our events
•	Constantly managed 10-40 people depending on the scale of the event
•	Position required heavy client, account and budget management
•	Created and presented multi-cultural marketing plans to clients and venues
•	Responsible for client acquisitions and contract drafting
•	Helped execute radio, television and social media programs
•	Assisted with ticket and marketing sales for upcoming events
•	Clients: Corona Extra, AT&T, O’Reilly Auto Parts, Mexican Tourism Board, Carmelita Chorizo, Pernod Ricard, Under Armour, Cerveza Tecate, etc.


Marketing/Sponsorship Manager 

Built and executed Hispanic promotional, event and sales marketing programs
•	Created and presented multiple proposals and activation plans
•	Managed and coordinated Wave’s operational/warehouse team and their assets
•	Executed multiple events while managing promotions, operations and service staff
•	Worked with clients such as AT&T and State Farm, managing their accounts
•	Built event marketing activation budgets and was intricate in Wave’s accounting practices
•	Significantly streamlined consumer event execution and the affiliate network development process


Sports Program Marketing Manager 

Opened and expanded Experiencia’s Event Marketing Operations Division in Los Angeles
•	Built all event marketing activation (few thousand – multi hundred thousand dollar) budgets
•	Created, developed and managed multiple experiential Hispanic grassroots event marketing programs, both locally and nationally
•	Helped CEO acquire new business and deliver significantly vital presentations
•	Initially as Account Manager, I handled fortune 500 clients (McDonald’s; State Farm; Aunt Jemima; Absolute Vodka)
•	Worked extensively with the creative team generating new marketing strategies
•	Supervised a full-time field management team of five (including 30-50 contract employees)
•	Responsible for invoicing, assets, vendors, warehouse, hiring and training of new employees


Marketing Director of Operations

Find out detailed information about Gabriel Cruz,  

Gabriel Cruz:

Gabriel Cruz

Touch Point Marketing

The Marketing Arm/Wave (Presently Cultur8)

Grupo Experiencia (Presently Aspen Latino)

University of California, Berkeley