City Fog was founded in Santa Cruz, California. The idea for CF was simple. We draw inspiration from all things we are subjected to and blessed with while growing up in California. The influences from surf, skate, lowbrow, tattoo culture, custom car and motorcycle cultures are consistent within our graphic designs, ad campaigns and video look books. We are cultivating projects and originating products that coincide with our surroundings. We do what is a reflection of our lives and from subcultures we have been part of.