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DYNAMIC MARKETING SPECIALIST
Brand Management, Marketing, Data Analysis professional with experience in top multinational
corporations. Assertive self-starter, highly effective in aligning products with market/channel/category needs, share and profitability growth. Strengths include marketing mix gaps identification, P&L improvement, ability to lead cross-functional teams delivering in high-quality and timely manner in volatile, multi-project environment


Developed and implemented Purina ONE, FELIX brands marketing strategy (7P) designed to grow brands through effective positioning and communication based on market research and competitive analysis, acquire new consumers by delivering high-quality product tailored to their needs

?	Planned local FELIX launch: market share delivered +2 pp above expectations (1st year). By 2016 2nd brand in category in value (relative market share vs Whiskas 75%), #2 in equity (‘top of mind’) 
?	Launched ONE Facebook group, biggest (# of fans, storytelling) brand-owned social media in local market
?	Due to FELIX and ONE growth in 2015 Purina Share of Market reached its historical maximum in Ukraine, +10 pp vs 2013
?	Implemented volume planning and alignminment process for new product launches, increased planning accuracy by 20 pp (on average) 


Brand Manager

Provided recomendations for Purina ONE and Gourmet brands Annual Strategic Planning, Brand Cycle Plan development. Delivered tracking and analysis across trade channels, regions on basis of AC Nielsen, IPSOS reporting and ad-hoc qualitative, quantitative research. Supervised ATL/BTL activations

?	Developed budget tracking tool which improved budget planning accuracy up to 99 pp
?	Increased department efficiency by creating one-click-to-update brand performance tracking tool (time saved 6 hours per month per brand)

Junior Brand Manager

o    Market tendencies, consumer behavior, competitive products and strategies analysis (problem definition, data analysis, solution proposition)
o    Assistance in ATL and BTL activities development, realization and analysis (strategy/creative brief development, agency proposition analysis, promotion mechanics finalization, realization and supervision)
    o    Consumer promotions
    o    PR activities, events (consumer and corporate), trade partnership events
    o    Digital activities development and supervision
    o    1-2-1 mechanics development and supervision in various channels: Traditional     Trade, Modern Trade, HoReCa, events
o    Development and production of POS materials in various channels: Traditional Trade, Modern Trade, HoReCa (conventional and customized solutions), events


Brand Associate

o    Projects and programs support
o    Agency briefing and supervising
o    Cooperation with other departments
o    Preparation of supporting internal documents for marketing activities
o    Preparation of presentations
o    Development and execution supervision of POS materials

Brand Group Trainee

o    Microsoft NAVISION marketing department support
o    Marketing department assistance
o    Relations with Brand Heroes (athletes, musicians) management assistance
o    Agency project's status tracking

Marketing Department Assistant

Find out detailed information about Andrii Ieroshenko,  in Los Angeles, CA

Andrii Ieroshenko: in Los Angeles, CA

Andrii Ieroshenko

Nestle

Nestle

JT International

JT International

adidas AG