Steve Tatarchuk

Steve Tatarchuk

Outdoor Industry Professional in Sales, Marketing, and Management

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Tatarchuk Professional History – just a quick, honest story of the past 20 years

My professional career began as a Marketing Director for a software company in private sector (government sales). With a BS in Marketing, I wanted to learn more about why people buy and what influences choice in a commercial environment. I returned to my studies and received a BA in Consumer and Social Psychology focused on Consumer Behavior and Social Influence. Following these studies, I moved my work life to be more in line with what I loved to do on a daily basis -- the Outdoor Industry.

Starting as a fishing guide, safety kayaker, and retail store manager for a small outfitter in Northern Colorado, I began to learn more about the different, intimate aspects of the Outdoor Industry as a whole, along with my affinity for technical products. I moved to accept a position with Sierra Trading Post and was quickly promoted to become a buyer for nine outdoor categories while also managing the production of 12 category-specific catalogs per year. My work at Sierra Trading Post allowed me to interact with an extremely broad network of individuals ranging from company CEOs to Sales Representatives. That network continued to grow quickly and remains as a large, professional asset.

While at Sierra Trading Post, I was asked by the President of Hardy North America to look at a few numbers associated with the upcoming construction of a US subsidiary to their UK headquarters. I designed a forecasting model based on that data which would ultimately predict their business down to the unit of distribution over the next four years. I accepted a position with Hardy as their Regional Business Manager for the Western US and assisted the growth of that business until it was downsized and my position was eliminated in the interest of independent representatives.

Following Hardy, I remained associated with hard and soft goods in both sales and buying capacities. I brought additional categories into as in Independent Buyer to help them become one of the fastest growing online merchants in the Outdoor space. During that time, I also joined Wetfly to energize their company and take them from a stagnant $30K/year to a growing $550K/year contender in the Fly Fishing Industry. After seeing an opportunity to do the same with a legacy fly line company, I joined Monic Fly Lines and completely overhauled their packaging, logo, website, product, pricing, sales plans, ambassador and pro programs, social media programs, and outreach methodologies. In July, the owner, at the age of 86, decided that he no longer wanted to fund the company.

I have a network in the Fly Fishing and Outdoor Industries that is both broad and powerful. While I have considered switching into a role unassociated with these people, I am continually drawn back to the reason I initially came to build this network. It was not to chase dollars, but rather to facilitate mutual reciprocity in building brands and products that I believe in. I spend my free time enjoying the outdoors, fishing, hunting, and making the tools associated with my passions. As an individual who is part engineer, part business developer, and part friend, I see myself as an asset to a team that wants to grow and become a special presence within their respective market.