Highly driven, inquisitive, versatile problem-solver, who excels in strategic guidance via research, analytics, and insights. Key influencer within an organization, who works together with internal and external stakeholders on key business issues. Strong written and social communication skills, with extensive experience working for C-Level executives.
• Consumer research & insights, shopper research & insights, innovation research, data insights via analytics, advertising / brand strategy, white space opportunities, scenario modeling, and marketing mix optimization
• Primary and secondary qualitative and quantitative research methods (SPSS & UTab trained)
• AC Nielsen/IRI/Spectra/NPD syndicated data and consumer panel data expertise
• Dashboard / scorecard creation and “visual story telling” via Tableau, SAP Lumira, and Microsoft BI