Bachelor of Science in Business Administration

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Streetwear

Tech

Health & Fitness

Spearheaded online sales channels and product catalog management, including content, digital marketing, and merchandising functions.
Drive the company's strategic vision by contributing to the optimization of revenue performance and cohesive brand messaging.
Administer sales channel operations, including Lantern Press retail site, social advertising platforms, and marketplaces such as Amazon.
Participate in technology implementations and planning and discussions about product development and promotions to drive traffic.
Maximize content relevancy and customer conversions via data-driven analytics while strategically increasing overall business impact.
Head target marketplace expansion while streamlining product and content launches and managing allocated advertising budget.
Optimize digital customer experience by formulating and implementing technical website development strategies or functionalities.
Define and align the DTC objectives with firm business strategy via active participation in multifaceted cross-departmental planning.
Leverage customer service by ensuring satisfaction on order fulfillment and returns experiences and integration to brand engagement.
Meet assigned targets for profitable sales volume, market share, and other key financial performance objectives in a consistent manner.
Generate reports regarding marketplace and DTC sales performance elicited by various promotions and merchandising initiatives.
Captivate and establish a verifiable customer base while constantly seeking growth opportunities and increased brand recognition.
Achieve and complete assigned organizational objectives for DTC sales, profits, volume, product mix, and other strategic goals.
Key Accomplishments:

Fronted development of new DTC website initiative by integrating processes and workflows throughout departments.
Evolved, Improved and implemented marketplace strategy to drive sales and defining brand objectives per marketplace.
Played an instrumental role in the company's success of surpassing target $1M sales in Dec 2020 and the 58% sales increase in Jan 2021.

Senior Manager, E-commerce

Championed technical acumen in website development and optimization for digital marketing ecosystem to seamlessly deliver brand, sales and customer shopping experience.
Utilized efficient directives to drive the day-to-day brand success while supporting the long-term vision across all customer touchpoints.
Accelerated sales performance metrics by managing the creative development, processes, and execution across all digital channels.
Ensured security and compliance to all PI and consumer data laws while managing delivery and execution of omnichannel experience.
Enriched and connected brand and product presentation while overseeing entire cycle of order fulfillment operations.
Monitored and analyzed digital brand and commerce activities and prepared reports of important KPIs to recommend action plans.
Partnered with the leadership team to identify and evolve business through marketing, merchandising, and operations opportunities.

PROFESSIONAL WORK EXPERIENCE (continuation)
Career Highlights:
Defined strategies across digital channels and hired freelance workers to implement and execute the digital marketing strategy.
Built budgets, forecasts, sales promotions against margin and goals while leveraging employee retention during the COVID-19 pandemic.
Shifted the sales focus by supporting all digital and e-commerce adjustments to drive revenue growth and acquire customers online.
Acted as the brand marketing director and developed strategies for store and community events and market partnerships.
Managed graphic design for print and digital materials and maintained systems integrations to streamline fulfillment processes.

Ecommerce and Digital Marketing Director

Delivered and amplified initiatives for premium integration of partnerships within marketing channels and live events to maintain brand integrity.
Functioned as the primary communication liaison for partners, critical internal departments, and external multi-disciplinary stakeholders.
Acted as associate producer for live event elements and custom activations and facilitated benefits integrations with webcast and FOX TV.
Executed delivery of assets and produced custom recap reports, including its in-depth analysis for optimization with ancillary elements.
Assisted in increasing revenue by identifying new opportunities in licensing and supporting sales development and platform updates.
Key Achievements:
Augmented the page views for "Hometown Challenge" microsite and the two-fold increase in sold headwear units at event merch stands.

Partnerships Director

Leveraged mastery of customer needs and marketing trends to spearhead development of marketing strategies and cultivate product credibility.
Partnered with independent business owner to enhance the overall brand experience of 11 cafes and 4 restaurants in key US markets.
Built a cross-functional team by recruiting competent members to enhance the brand reach and increase all forms of sales.
Implemented processes and best practices and developed the clear definition of interdepartmental ownership and future objectives.
Headed management of budget, calendar, and promotion plans for marketing programs focused on retail, events, relations, and product.
Focused on customer acquisition and retention by executing promotions, enhancing brand message, and establishing internal sales tools.
Discovered and ascertained opportunities for new partners, product collaborations, and marketing campaigns in several business markets.
Planned, organized, and attended several marketing events while also serving as the company representative to promote brand presence.
Drove product awareness and boosted customer reach while managing non-profit partnerships to determine shared market core values.

Director of Marketing

Directed marketing strategy and event planning via diverse project initiatives to boost sales revenue expansion and advance brand awareness.
Strategically developed brand marketing schemes across multiple platforms while leading ideation of promotional materials and tools.
Conjured up unique activations and giveaways for premium brand experiences, creating materials for internal and customer facing events.
Assigned with a leadership position on the "Culture Team" to inspire and reward employees across all departments and functions.
Mentored and trained marketing coordinators on SOPs and personal and professional goals for premium execution of key projects.
Key Achievements:
Participated in marketing retreats to build and strategize on customer and industry trends and development of 5-year goals.
Spearheaded the highly successful development and launch of the customer loyalty program titled "The Zumiez Stash".
Successfully acquired over 800k+ members in first ten months of customer loyalty program, thus nominated for "Team of the Year Award".
Delivered marketing operation oversight of in-store events across 500 locations within the US and Canada, including annual skate and music tour across 12 key markets, national enter-to-win promotions across the multi-channel platforms and companywide cultural events.
OTHER WORK EXPERIENCE

Marketing & Project Manager

Coordinated execution of all critical projects while leveraging leadership role for annual skate and music tour and in-store events.

Marketing Coordinator

Generated product descriptions and content for Zumiez.com, including SEO and keywords for page rankings, focusing on training tools for requirements and consistent description format using basic HTML to meet and exceed industry standards, helping drive online sales.

Web Copywriter

Find out detailed information about gretchen hackler,  in Seattle, WA

gretchen hackler: in Seattle, WA

gretchen hackler

Lantern Press

Wayward

Street League Skateboarding

Caffe Vita Coffee Roasting Co

Zumiez, Inc

Zumiez, Inc

Zumiez, Inc

City University of Seattle