Joanna  Witherspoon

Joanna Witherspoon

Global Sales

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Joanna Witherspoon
Los Angeles, CA
c 310.707.7807

20+ Years Successful experience to include:
Direct National & International Sales of Sports, Health, and Fitness Nutrition Products and Services.
Working national trade shows, marketing, and promotions which included: Super Show, Arnold Schwarzenegger Classic, Mr. Olympia, Expo West, Fit Expo/ Iron Man, Tour of California, GFAF, AVP Tour- Association of Volleyball Professionals, Spring Break Tour, Final Four, American Le Mans, NASCAR, NHRA, NOPI, and Year 1.
Brand marketing for companies such as Europa Sports Products, SBI, Labrada, Cytosport, Instone, ISS Research, NIKE GOLF, Mercedes Benz, Coca-Cola, ROCKSTAR, Budweiser, Cruzan Rum, U.S. Smokeless Tobacco- Copenhagen and Skoal.
Trade Show Exhibitions:
Established presence & worked the International IFBB shows with AMI- Korean Grand Prix & Asian Amateur Olympia for 3 years.
Shipping, set-up/breakdown, introduce new products, client issue resolution/retention, impromptu client meetings, etc.
Proven Account Manager:
enthusiastically driven to develop long-term, mutually beneficial client relations.
proactively developed markets through determined and targeted networking.
proven ability to maintain confidence & professionalism while dealing with rejection.
effective working alone or as a cooperative team member.
highly organized with strong time management skills, including working in multiple time zones, both domestically and internationally.
knowledgeable in Asian cultural nuances, as well as international sales requirements.
familiar with a variety of the field concepts, practices, and procedures.
2014 Port of Los Angeles, California Advanced Export Training, Certificate Attained
12-class series on rules of International Trade


June 28 – Sept. 13, 2016
Global Sales
Rule One Proteins LLC
Handled company sales on a global scale with a thorough understanding of the company products.
Managed and directed IL-based sales team to achieve targeted global sales and profit goals.
Developed new prospects and interacted with international customers that increased sales for the organization's products and/or services.
Designed and recommended sales and marketing programs and set short-term and long-term sales strategies.

2007 – 2016
Sales Consultant
Europa Sports, Southern California
Europa Sports Products’ Olympianaires Club, 2007-2015- minimum $1M annual sales.
Established Europa Sports’ Field Representative Program.
Implemented appropriate new sales techniques to increase Region’s National and International Sales Volume.
Recommend product/service enhancements to improve customer satisfaction/sales potential.
Developed an International Sales Program in the following countries: Korea, Japan, Taiwan, Indonesia, Australia, New Zealand, Philippines, Malaysia, Thailand, Vietnam, China/Beijing, Singapore, Hong Kong, Shanghai, Macau.
These markets were non-existent for Europa prior to my developing them.
Responsible for selling company products and services through national and international resellers and distribution channels.
Extensive product knowledge allowed me to recommend specific products to national and international distributors and educate them on benefits of same.
Engaged 300+ vendors to increase Europa market share, exceeding targeted goals.
Added National Franchise Account: Nutrition Zone.
Effective Lead Generation included: cold calls, follow-up visits to retail accounts, web/internet accounts and FDM accounts, both nationally and internationally.
Developed and managed marketing programs and materials such as advertising, event support, and online promotions.

Georgia Area Sales Manager
Created and assisted in developing new distribution accounts.
Consistently exceeded quarterly sales goals.
Successfully increased sales by 60+% within one year.
Diversified sales by targeting the health/holistic retail market with select sports nutrition products and by educating retailer on benefits.
Provided effective merchandising by use of product placement, consumer education, co-ops, point of sale materials, etc.
Directed promotions staff and participated in retail and high-end accounts promotions.
Processed all orders and maintained accurate database containing sales trends, competition information, etc. of national distributors and retailers.

July 2006- 2007 Diageo/U.S. Concepts, Marketing and Promotions Rep., United States
July 2006- 2007 VIP Hostess & Bottle Service- VERVE Lounge, Atlanta GA
June 15, 2006 VIP Hostess & Bottle Service- B.E.D Atlanta, Atlanta GA
2004-2006 Personal Assistant- Dr. Lyle J. Schween, New Orleans LA
2002-2004 Manager- Body-FX, LLC Personal Fitness Systems, Atlanta GA
1997-1998 Manager of Member Services- CRUNCH FITNESS, Atlanta, GA 

Basic Life Saving Provider American Heart Association September 2016
Heartsaver First Aid American Heart Association September 2016
Port of Los Angeles California Advanced Export Training 2014
Georgia College 1990- 1991
Georgia Perimeter College 1991-1996

2004- 2006 Creative Management Group, Daytona Beach, FL
2004-2005 Collins, McDonald & Gann, P.C. , Carle Place, NY
2004- 2005 Gerstner & Associates San Diego, CA
1999- 2004 LABRADA NUTRITION, Houston, TX
2009- Fo Guang Shan Hsi Lai Temple Hacienda Heights, California
December 2015 Elephant Nature Park Chiang Mai, Thailand
2015 Habitat For Humanity Los Angeles, California
2008- 2016 Saving San Pedro, California
2007- 2016 SurfRider California