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Field Marketing Manager

•	Lead a community outreach team that oversees Training Programs, Social/Digital Media and Community Based Marketing. 
•	Responsible for all community based marketing for 6 RSG stores, helping establish a 12% growth pattern in traffic during key operating hours.
•	Organize and run events that have helped produce a 5% sales increase in the market in the last year
•	Analyze key marketing opportunities that impact direct sales growth and long-term brand affinity
•	Provide market support for national re-branding of all RSG stores.


•	Built brand affinity across the East Coast of the U.S. by establishing over 45 key events each year
•	Managed and oversaw Brand Ambassadors at marquis events with an average attendance of 30,000 people
•	Created elevated brand and consumer experiences across new and pre-existing sports markets
•	Brought the brand into multiple new markets, growing the brand reach from 5 Million to over 15 million customers
•	Provided key national support for PowerBar re-branding from Nestle to Post Holdings


East Coast Marketing Manager

•	Responsible for a 110% growth in specialty retailers in the NY Metro Market
•	Created innovative and consumer facing techniques that resulted in a 30% sales increase in the NY Metro Market
•	Located and evaluated sports related events, making recommendations on event sponsorship deals
- Negotiated sponsorship contracts ranging from $300 - $150,000

Find out detailed information about Ike Tucker, Field Marketing Manager in New York, NY

Ike Tucker: Field Marketing Manager in New York, NY

Ike Tucker

FinishLine - Running Specialty Group

PowerBar

PowerBar