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Strategic Global Marketing Manager

STRATEGIC MARKETING PROFESSIONAL
Analytical marketing professional with expertise in product management, brand strategy and ad campaigns. Known for using global consumer insights to identify new opportunities and developing compelling marketing campaigns that create demand for products, including Consumer Packaged Goods (CPG), in new and existing markets. Proven track record in creating and driving strategy, product launches and managing a brands P&L. 

2016 Life Experience Sabbatical
•	Gained new levels of personal development (e.g., confidence, reliance, grit) by developing outdoor leadership skills in backcountry skiing, backpacking, hiking, and camping exploring 22 U.S. National Parks
•	Received certifications in Wilderness First Aid and Avalanche Skills Training Level 1

•	Using global insights, create go-to-market plans for 5-10 mobility product launches a year that reach dealers, clinicians, and consumers
•	Collaborate with product teams to create key messages, unique selling propositions and the overall launch strategy: press release, brochures, email campaigns, POS, digital and print ads
•	Develop global campaigns that will be executed in numerous markets while at other times modifying other countries’ campaigns to resonate in the US market 


•	Responsible for content writing, communications, branding and collateral development to support product launches, create market demand and generate sales
•	Develop advertising campaigns, coordinate trade & consumers shows and manage a $500k budget
•	Manage a creative team that includes graphic designers, web development and videographer/photographer


Marketing Communications Manager

•	Drove market demand in the Mobile Audio category by executing strategic marketing plans in the Mobile Audio in APAC fo a 43% increase in revenue
•	Grew the Headphone category with a 29% increase in revenue with young-consumer outreach via channel expansion and omni-channel marketing efforts.
•	Set standards to assess marketing activities analyzing brand, category awareness, relevance by age, social and search data, and combining with primary research.
•	Gained experience working in APAC markets and agencies to launch social media sites (Facebook, Weibo, etc.) and identify KPIs (such as CTR and share of voice) to accelerate and personalize content creation.
•	Contributed data and insight to new program forecasts, inventory management, sales budget, and product life cycle management for various electronic products

Category Marketing Manager, Asia Pacific

Sr. Global Brand Marketing Manager 
•	P&L responsibility for several $20M+ game brands from product development to launch 
•	Analyzed global market trends, consumer perspectives and in-store retail environments in order to determine correct balance of SKUs
•	Boosted sales by over 25% in three key global markets with the reinvention of the Battleship game 
•	Partnered with Hasbro Studios to create game show versions of Guesstures and Catch Phrase
•	Leveraged global research study on teens to stretch current adult brands to teens with new campaign
•	Generated $30M in revenue for a declining category by working with R&D and sales on a global relaunch 
•	Supervised team of brand managers responsible for games targeting adults and puzzles
•	Managed public relations agency in creating a social media strategy, which included the launch of a Facebook ‘Game Night’ site and using offline tactics to quickly increase the number of followers

Marketing Manager – Girls Games 
•	Drove a $500k global research and design initiative to bring new games to market, positioning Hasbro to double the size of the Girls Games category
•	Directed cross-functional teams including graphics, editorial, project management, costing and design engineering, to develop new games
•	Increased sales by $10M by working with several agencies on a $1M marketing program, including a TV commercial and public relations initiative

Marketing Manager – Puzzles
•	Implemented a $5M integrated marketing plan including TV, PR, print, promotions and merchandising 
•	Managed licensing partners including Disney, Nickelodeon and Sesame Street
•	Developed a framework to stimulate 5+% category growth by launching 15-20 new products annually
•	Presented new products to buyers at key retail accounts such as Wal-Mart and Target, securing buy-in on strategies that increased share of shelf-space


Sr. Global Brand Marketing Manager 

Find out detailed information about Karen Gallik, Strategic Global Marketing Manager in Boulder, CO

Karen Gallik: Strategic Global Marketing Manager in Boulder, CO

Karen Gallik

Sunrise Medical LLC

Sunrise Medical LLC

Bose Corporation

HASBRO GAMES

Fox School of Business at Temple University

Millersville University of Pennsylvania

Northwestern University, Kellogg School of Management