Blends a proven track record in sales and marketing with the experience of buying for a multimillion dollar retailer, and rises to meet any challenge head on. Utilizes thorough understanding of marketplace trends and retail analytical skills to generate growth. Possesses an in depth knowledge of sales analytics, and of how to successfully apply the analytics to increase profitability. Combining these experiences from both sides of the buy/sell divide provides a significant edge, particularly when creating sell-in plans and marrying client needs to company goals. Brings an uncommon understanding of what it takes to be a successful partner with accounts, and a rare knack for developing creative, revenue generating, marketing solutions.