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Visual Presentation Specialist

Responsible for delivering best-in-class retail presentations and elevating retail through storytelling within the San Francisco Bay Area (2014 - 2015) and greater Southern California (2015 - present).
Successfully integrated cross-functionally with North America team members on strategies to facilitate meaningful consumer experiences, premium product presentations & merchandising displays during high level sport moments (i.e. Kyrie 3, LeBron Soldier 10, Olympics 2016, Super Bowl 50, Nike Women 2014 & 2015). 
Led visual merchandising direction for over (20) new store / shop opening across all Brand categories: Nike Basketball at (6) House of Hoops; Nike Young Athletes at (5) Nike Fly Zones; Nike Running at (2) Fleet Feet Sports; (8) Nike Women in NTC @ Macy’s which has a proven track record of an average 46% monthly sales growth against LY before shop installations.

Led the day-to-day operations at Nike Basketball Brand Space, Nike Vault (Staples Center), along with the planning and execution of key marketing initiatives / events for Nike West Brand Categories + various clientele.
Spearheaded operational logistics, inventory management, visual merchandising, and product customization at the Nike Vault, generating over $3.5M in revenue (September 2010 - March 2014) within a 900 sq. ft retail space (only open during NBA season on HOME game days).
Managed and directed a team of (15) Brand Ambassadors / Graphic Designers daily; (50+) Brand Ambassadors during events.
Conceptualized, designed, and supervised the development of various Nike Brand custom packaging products which have been featured on sports media outlets and blogs (i.e. Kobe 7, Nike Men’s National Team Kit, Nike Free Flyknit, Nike+ Fuelband). 

Retail Operations & Project Manager

Curated (23) seasons of apparel & footwear presentations for Nike, Inc. West Sales Team leading into account sell-ins.
Key Accounts included Sport Chalet, Big 5, Shiekh, Blendz, Undefeated, CRSVR, Shoe Palace, Niky’s Sports, & Fleet Feet Sports.
Managed (5) Assistant Visual Merchandisers and fostered relationships with over (10) Nike Sales Representatives.

Visual Merchandising Manager

Retail merchandising of NIKE, INC. product categories utilizing the company’s directives in order to ensure compelling, accurate, and creative visual presentation. 
Responsible for merchandise coordination and increasing sales with product placement and positioning of Nike product for over 20 Southern California retailers including Sport Chalet, The Sport Authority, Warehouse Shoe Sale, Shiekh Shoes, Millennium Shoes, and other specialty retailers.
Led multiple teams in Nike Shop Installs and Initial Merchandising for store openings in Dallas, Phoenix, Boston, Long Island, NY, and Provo, UT.
Communicate effectively accomplishments at the department and door level to Winston Retail Solutions and Nike by completing standard/specialized reports (as directed), highlighting any opportunities for improvement and procuring any information such as necessary fixture replacements, mannequin hardware, new graphics, and other issues as requested by the report content.


Merchandise Coordinator

Assisted with the direction and installation of Nike Brand fixtures, window graphics, and product displays at DTC stores.
Worked on (15+) in-store marketing executions including Nike Free 5.0 V2, Nike ‘AF1’ 25th Anniversary, and NBA All Star.

Visual Merchandiser / Graphic Installer

Find out detailed information about Whitney Long, Visual Presentation Specialist in Los Angeles, CA

Whitney Long: Visual Presentation Specialist in Los Angeles, CA

Whitney Long

Nike, Inc.

Optimist, Inc.

Vybe Inc

Winston Retail Solutions, LLC.

The B.E.C. Group, Inc.

Fashion Institute of Design and Merchandising

Fashion Institute of Design and Merchandising