Michael Sofarelli


I offer over 20 years of progressively responsible experience in the leadership of Graphic and Interactive Design as well as Creative/Art Direction. In addition to the full time work that my resume reflects, I have produced work for high profile companies such as Mercedes Benz, Land Rover, Toyota, Acura, The National Hockey League (NHL), History Channel, Transamerica, Lucent, JP Morgan, New York Life Securities, Autotrader.com, The University of Pittsburgh, Toli International, as well as Everlast, Radio Shack, and Nokia. I have designed web sites, print ads, corporate reports, logo(s), catalogs, packaging and other such print materials for worldwide distribution. I have creative award winning work for NCAA college football teams as well as consulted for the NHL. Additionally, I have authored and published 3 books over the course of the last 10 years. (Harper Collins). I possess a Bachelor of Science in Fine Arts/Graphic Design with a specialization in Web Design and photography. I have also completed related postgraduate work at Harvard University.

As my resume notes, my current role as Creative Director has allowed me to gain experience in many fields and processes. As the bridge between the 35 product managers and C-level management, I act as the liaison and leader for all things creative. Including but not limited to, the creative process (of which I set in place), reviews, kick-off meetings and brainstorming sessions. I oversee all production work and design leadership from a team of 12 designers, art directors, and copywriters. In addition to my direct reports, I also oversee web developers, video production and in making sure our concepts am translated properly for all web and mobile initiatives. And of course, as well as site coding and troubleshooting. I also work closely, recommend and choose outside vendors and freelancers.

In addition to all design software and creative suites, I possess excellent computer skills (PC and Mac), in HTML, JavaScript, video production, database management and security, and UI/UX design. I have also been recently placed in charge of all mobile application design/re-design and User Experience standards and governance. As well as marketing automation (Eloqua, Marketo) design and production.

I have won several awards for my work including 36 In-house Design Awards, 5 Hermes Platinum Awards, 1 Hermes Gold Award, 3 MarCom Platinum Awards, 2 MarCom Gold Awards, 2 Adobe sponsored American Graphic Design Awards. I am SEO certified and have consistently kept all company websites with a top rating on all major search engines.

Currently, I am seeking a new association with a company that can benefit from my experience as a highly productive, dynamic professional with a proven record of achievement.

I look forward to hearing from you soon to set up an interview or phone call to discuss employment possibilities. Samples of my work are available upon request. Please feel free to contact me any time at 516 317 8237. Or you may email me at [email protected]

Thank you for your time and consideration.

All the best,
Michael Sofarelli

Mobile. 516 317 8237
email. [email protected]"