Enich Harris

Enich Harris

Global Brand, Producer & Sports Marketing Professional

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Summary

ENICH HARRIS //

EMAIL // ENICHHARRIS@GMAIL.COM

EDUCATION //
PEPPERDINE UNIVERSITY, MALIBU, CALIFORNIA
*B.A. Degree in Public Relations with emphasis in Marketing
*Attended Pepperdine’s study abroad program in London, England

WORK EXPERIENCE //
Teton Gravity Research
November 2012 – Present
EXECUTIVE PRODUCER
• Responsible for overall production of Andy Irons feature length Documentary.
• Outlined and scripted story direction with writer.
• Crafted all interviews
• Produced all shoots
• Spearheaded successful Kickstarter campaign that raised an additional $150,000 for the project.
• Responsible for coordinating media roll out for the film

CADDIS Eye Wear
September 2015 – Present
FOUNDER & CONSULTING CMO
• Established overall marketing direction and roll out for the brand.
• Packaging and Design creative
• Concept and produced brand roll out videos.

Shore-to-Shore Properties
June 2016 – December 31st
MARKETING & EVENT CONSULTANT
• Directed redesign of Shore-to-Shore logo identity.
• Responsible for event marking collateral including social, radio and direct to consumer materials.
• Produced new videos for 4 properties.

Fox Head Inc., Irvine, CA
October 2012 – October 2014
GLOBAL VICE PRESIDENT OF MARKETING
• Responsible for overall global marketing direction for Fox
• Directed a marketing staff of 45 employees
• Responsible for creative direction, development, and execution.
• Responsible for Budgets/Revenue/Exposure for Marketing Programs
• Work with Design Director & Art Director to identify key categories, styles and themes and create
campaigns to market them.
• Work with two outside agencies to develop and execute creative.
• Responsible for social media activations.
• Ensure adequate tools were provided to the sales team to support the seasonal marketing program.
• Responsible for determining and negotiating promotional partners.
• Ensured integration of programs at retail
• Lead the planning, logistical development and execution of marketing programs for key partners and
internal teams.
• Worked with International team to ensure timely, consistent marketing programs launched globally.

Billabong, Irvine, CA.
November 1998 - October 2012
DIRECTOR OF MARKETING NORTH AMERICA
January 2000-2012
• Responsible for overall marketing direction for Billabong
• Managed and directed a marketing staff of 15
• Developed and managed marketing department budget
• Responsible for creative direction, development, and execution.
• Established big picture marketing calendar for the department
• Executive Producer of all Billabong bi-annual surf, skate, snow, wake films
• Responsible for Billabong media/industry relations
• Ensured contract obligations are fulfilled and exceeded
• Oversaw social media activation
• Directed a sports marketing team that managed 200 athletes globally.

BILLABONG MARKETING MANAGER SNOW/SKATE
Nov. 1998 - Dec. 2000
• Built legendary snow and skate teams
• Responsible for overall creative direction.
• Negotiated athlete contracts
• Traveled domestically and internationally to all snow and skate events
• Developed, managed and executed key Billabong grassroots events
• Responsible for snow/skate bi-annual marketing videos
• Athlete liaison for product development (snow/skate)

Arnette Optics, San Clemente, CA.
April 1993-November 1998
MARKETING MANAGER
March 1997-Nov.1998
• As the company experienced rapid growth, I focused on the domestic business and man
aged the daily operation and development of 5 sport marketing managers
• Managed and scouted athlete talent
• Responsible for development and execution of budgets as well as all athlete contract
negations
• Traveled domestically and internationally to all snow and skate events

INTERNATIONAL SALES & MARKETING MANAGER
March 1996-March 1997
• Managed international distributors sales and marketing
• Traveled internationally and helped distributors develop systems and procedures to better
market the brand and drive sales.

WEST COAST SALES MANAGER
June 1993-March 1996
• Developed and managed West Coast sales
• Managed 7 outside sales reps.
• Managed and recruited outside sales reps in this region

References available upon request.

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