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Chanel Marketing Manager Data Analytics, Retention

Upbeat, Analytical, Strategic, Collaborative.

10+ years of growing brands.

Role: Lead retention offer strategy for AT&T. Synthesize call center, digital, and competitive data to understand customer behavior and solve customer concerns.  Manage key call center KPIs and offer ROI.
Biggest accomplishments: Decreased churn 2% YOY through launch of new call center group. Identified opportunity to drive down churn. Launched new call center group. Key daily contact for center optimization. 
Daily Responsibilities: 
•	Data and Business Analytics: Align call center KPIs to retention goals.  Create dashboards and reports to track campaign, offer, and test performance.  Quickly adjust tests and offers to save more customers. 
•	Behavior Models: Use key insights from tests for customer segmentation and to create behavior models.
•	New Data Sources: Identify new data sources to design tests to understand customer behavior. First to leverage Voice of Customer, call routing, and agent biography data to maximize customer experience. 
•	Spend & Offer Strategy: Manage $100 million minimum quarterly. Save max customers for min spend.
•	Business Development: Create data-driven stories for executive buy-in and investment (Forecasting, Legal, Product, Finance, and Call-Centers). Align KPIs with call center with retention and loyalty goals. 



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Find out detailed information about Pardeese Ehya, Chanel Marketing Manager Data Analytics, Retention in Redondo Beach, CA

Pardeese Ehya: Chanel Marketing Manager Data Analytics, Retention in Redondo Beach, CA

Pardeese Ehya

AT&T

Mattel, Inc.

Mattel

United Talent Agency

Grouper Royer

American Apparel