Bachelor of Business Administration and Management

Tech

Video games

Content creation

Partnerships

Streaming

Marketing Specialist

I was never the sit-around-and-do-nothing type of kid growing up. I always had to be doing something, creating something, solving something. At the age of 11, I got my first job as a paper boy and spent my days off of school in the winter shoveling snow. I believe that my actions as a kid drove me toward Kettering University, where I obtained my Bachelor's Degree in Business Administration in 2015. 

During my time at Kettering University, I had the unique opportunity of working with large companies as a cooperative student. I was able to work in the university's communications department, learning the ins-and-outs of social media marketing, photography, and business communication. I worked in one of the university's departments where I learned interpersonal skills, internal department coordination, and project and event planning. And through this program, I was able to begin working at Neptech Inc., where I learned about digital media and marketing, developing key performance indicators, tailoring content to answer customer's problems, website design and optimization, online advertising, and other critical marketing concepts. 

I graduated Kettering University in 2015, Magna Cum Laude (3.8 GPA) and was inducted into Sigma Alpha Chi, which recognizes the top 10% of Business students at Kettering University.

Through this undergraduate program, I was able to secure a full-time position with DXRacer where my role now is to work with content creators, brands, and games within the industry to drive valuable business opportunities.

Specialties: Partnership development, business development, brand development, brand recognition, project management, social media, online advertising, video advertising, photography, photo editing, video editing, marketing content creation.


- Identify, build, and maintain relationships with key influencers, brands, and power users.

- Track interactions and activations for efficacy

- Responsible for the development and execution of all DXRacer marketing campaigns, including new product launches and product sale events.

- Project manager for multiple internal project, including creating schedules, locating vendors, and working directly with partners to meet project timelines.

- Draft proposals, agreements, and contracts for licenses, content creators, esport teams, and professional sports.

- Plan and attend multiple conventions, while also creating effective show activations with content creators and booth visitors.

- Maintained up-to-date understanding of content creation platforms, trends, game titles, and content creators to drive effective partnerships.

rand development and recognition for Neptech Inc. and Flexotherm™. Developed brand strategies for each to reduce confusion and streamline brand awareness.

- Project manager for multiple internal project, including creating schedules, locating vendors, and working directly with partners to meet project timelines.

- Website design, including optimizing content for search engines and user experience based on analytic data.

- Developed key performance indicators (KPIs) for the company's advertising, social media platforms, and websites.

- Management of all online advertising, including development of advertisements that meet KPIs and budget. Worked with upper and middle management in targeting specific products for advertisement based on demographics, time of year, and popularity.

- Photograph and edit all product photos for use in website, social media, and promotional content

Director of Marketing and Communications

Find out detailed information about Daniel Leshock, Marketing Specialist in Grand Blanc, MI

Daniel Leshock: Marketing Specialist in Grand Blanc, MI

Daniel Leshock

DXRacer

Neptech Inc.

Grand Blanc Community High School

Kettering University