LaDonna Oberholtzer

LaDonna Oberholtzer

Consumer Insights Manager

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Summary

Goal-oriented market research manager with a diverse background and over 6 years of market research expertise. Experienced across industries such as fashion and lifestyle, health and fitness, technology, home entertainment, insurance, CPG, and QSR. Strong strategic planner and business problem solver with extensive market research knowledge. Adept staff development and people management skills. Well-versed in standard qualitative and quantitative research practices, with a passion for modern research methods such as online bulletin boards, video interviews, mobile surveys, phone ethnographies, etc.

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