Erika Stanley

Summary

E-commerce professional with 10+ years of merchandising, sourcing and fulfillment experience with high-profile fashion as well as entertainment platforms. Extensive knowledge of fashion industry infrastructure, including wholesale purchasing, manufacturing, inventory control, management as well as licensing/royalties and retail sales.

Merchandising | Purchasing
Email: [email protected]

Conceptual expertise in developing and executing innovative merchandise, marketing campaigns, sales incentives and brand collaborations. Successful record in new product launches, target market and product price-point identification, negotiating agreements and strategic planning. Effective oral and written communication and interpersonal skills. Established large-scale diverse amount of suppliers, vendors, distributors, brands and designer contacts. Highly proficient in Macintosh & PC platforms, including Adobe Photoshop & Microsoft Office.

CORE COMPETENCIES:

•Sales and Business Development
•Merchandising Strategies
•Product Category and Vendor/Brand Management
•Implementing Innovative Creative Marketing and Visual Campaigns
•Multi-Retail Product as well as Associate Supervision
•Inventory Coordination and Volume Administration
•Internet, E-commerce and Private Sale Website Launch and Maintenance
•Style Selection Growth and Brand Portfolio Expansion
•Strategic Partnerships and Joint Venture Alliances
•Customer Service Experience Improvement
•Licensed Product Development and Negotiations
•Editorial, Marketing and Red Carpet Styling inclusive of featured partnered brands, products and trends
•Competitive Analysis
•In-house as well as Dropship Arrangement and Distribution

Please contact me at [email protected] with any E-commerce and/or Merchandise opportunities.

Connections