Fashion

Account Executive

•	Oversee, develop, and manage of wholesale accounts for the West Coast Territory
•	Represent several brands, manage over 150 clients, exceeding over $500,000 in specialty sales and
$5,000,000 in major sales (Stitch Fix, Amazon, Zappos, Nordstrom, Le Tote, Gwynnie Bee, and Modcloth)
•	Achieve annual sales goals in relation to season over season and TY vs LY reporting
•	Maintain and build relationships with customers to help secure future sales, maintain repeat business, and grow revenue
•	Organize recaps and task lists after appointments to ensure appropriate follow-through and finalization of orders
•	Travel extensively throughout the Western United States for trade shows, client visits, and account
meetings based on business needs (traveling about 1-2 week each month)
•	Continue strong communication with distributors/clients to guarantee each purchase order is processed
and shipped accurately and on time
•	Coordinate preparation of showroom for market and vendor appointments
•	Management of all orders and new client account information
•	Maintenance of calendar, update showroom website, and manage social media for showroom
•	Coordinate all travel needs for the showroom
•	Interview, hire, and train sales assistants

•	Assisted the President with placing initial buys for each season
•	Managed company website by placing buys, monitoring sales, placing reorders, preparing product data
and descriptions
•	Prepared weekly and seasonal year over year sales reports to track sales progress against established
goals for each sales rep across the country and report data to President
•	Produced off-price unit inventory and communicated with President and Sales Team regarding status of inventory
•	Coordinated trade show logistics and authorizations and arrange all travel plans for the company
•	Supported the sales reps at trade shows and during market weeks
•	Organized quarterly sales meetings for the North American sales team for introduction of new season and to determine product potential
•	Managed calendar/meetings for the office

Manager of Sales Operations/ Executive Assistant to the President

Tracked/maintained inventory for all product samples from receipt to distribution and end-of-season
returns
•	Coordinated with PR and major accounts to provide samples for photo shoots
•	Prepared all samples, furnishings, materials, and supplies for shipment and setup at trade shows

Samples Coordinator/Office Manager

Supported sales reps with projects (PowerPoint recaps after meetings, organizing sample lines, Amazon
Central templates, and participation in LA Market Week)

Student Intern

•	Developed, executed, and maintained floor sets and visual displays based on corporate-wide design concepts
•	Managed accessories room of store
•	Prepared visual and narrative guidelines for maintenance of visual displays by store personnel

Visual Merchandiser

•	Assisted customers on sales floor and at cash register
•	Kept floor stock orderly, maintained dressing room area, and returned stock to sales floor
•	Prepared store for daily opening and closing

Sales Associate/Cashier

Find out detailed information about Lauren Fenner, Account Executive in Fullerton, CA

Lauren Fenner: Account Executive in Fullerton, CA

Lauren Fenner

T. Riddle Showroom

BB Dakota

BB Dakota

BB Dakota

Forever

Forever

California State University