Progressive thinking Apparel Designer + Product Developer focusing on the formula for success, paying attention to detail and maintaining brand identity. Gained foundation of fashion sophistication designing for a global multibillion-dollar enterprise in NYC. Mastered the multifaceted surf lifestyle business building a West Coast startup. Identifies and reinvents emerging trends into cutting edge style and innovative product. Translating brand identity to connect audience through storytelling and creative strategy. Fluent in Mandarin Chinese and cultivating vendor relations to achieve margin goals and target costing.