I connect sports enthusiasts with brands. I speak with people who dream about their next adventure and make brands part of it. No one dreams about the next time they brush their teeth. But they dream about their next ride, next hunt, next trip into the unknown, and what awaits them when they get there.
I believe marketing is about storytelling and making emotional connections. People don't buy facts. Facts help support the emotional connection.
Bottom line: When you move the people you'll move the needle.
Brand Development I Brand Strategy I Marketing and Communications Planning and Execution I Ecommerce Marketing I Retail Marketing I Packaging I Corporate, Brand, and Product Naming I Advertising I Agency Management I Promotional Marketing I Email Marketing I Social Media I Analytics I Media Buying and Planning I Content Development and Execution