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Newsroom Editor

Snowboarder and Skateboarder. Outdoor, Motorsport and Music enthusiast. Experienced Marketing Coordinator with a demonstrated history of working in the media production industry. Skilled in News Writing, Editing, Digital Marketing, Journalism, and Blogging. Strong media and communication professional with a Bachelor's degree focused in Communication, focus in Marketing from University of Colorado Boulder.

Newsroom Editor for The Four Wheeler Network

Weave IQ is a technology company focused on creating solutions for inventory and compliance management in the cannabis industry. They engineer and produce software for Point of Sale optimization, data management and local marketing. Weave is the first company in the cannabis industry to be a Google Partner, powered by the Google Cloud. In early 2017 I was brought on to the weave team to build a social presence and expand their reach by optimizing social channels, creating compelling and original digital marketing content, enhancing their SEO and communicating with Google partners. While at Weave I also took on a sales role as their premier marketing agent. In my first week at Weave I successfully coordinated over a dozen in-person sales meetings.

Marketing Coordinator

Colorado Healing LLC is a licensed medicinal and recreational cannabis production and retail sales company comprising of four large scale grow operations and two retail stores. Early in 2016 I was brought on board at Headquarters Cannabis Company, Colorado Healing’s retail business, for my social media and marketing skills. Since then I’ve developed social media marketing initiatives for Headquarters that include: integration of professional photography, mutually beneficial industry collaboration, demographic customer targeting, and in-app search engine optimization across multiple platforms. Additionally I’ve assisted with product development, regulated production, compliance, wholesale and retail sales, and restricted advertising techniques for cannabis businesses.

Media Director & Representative 

In December of 2015 I pitched the concept for Highly Productive to my friend Doug Porter and his business partner Austin Simons of Wrong Creative, a production company based in Los Angeles. Doug and Austin’s team of production specialists helped me turn my idea for a short documentary focused on the de-stigmatization of cannabis users into an MerryJane.com original series, funded by none other than Snoop Dogg himself. Highly Productive showcases the lives and ventures of successful entrepreneurs and business personalities who also enjoy or benefit from consuming cannabis. Our first episode, focused on Lagunitas Brewery founder Tony Magee, is an example of the quality and consistency I take pride in when it comes to my professional projects, regardless of the medium. Five more episodes of Highly Productive are available on MerryJane.com and Youtube, and the series has received positive feedback from news outlets like Forbes, LAWeekly, and Playboy.

Creator & Producer - Highly Productive

In 2013 I began writing print articles for TransWorld Snowboarding, at the same time Content Director Nick Hamilton brought me as a Remote Online Editor for their website. While at TransWorld I wrote dozens of internationally published print articles and hundreds of web articles. I also assisted editors with collaborative media, social media marketing, event coordination and management, and product testing and review. My love of snowboarding and terrific experience with TransWorld keeps me in touch with the awesome team currently running the show over there.

Writer & Online Editor

My sophomore year of college I began an internship at TransWorld Business Magazine, a quarterly action sports business publication. Mike Lewis, chief editor at the time gave me the opportunity to publish an article I wrote about marketing trends for the new generation of media savvy shoppers entitled Your Customers Are Changing, Are you? At TransWorld Business I edited and published articles, wrote web articles and published video and photo features to the TransWorld Business website and social media accounts, until I moved on to TransWorld Snowboarding in 2013.

Editorial Intern

Working at High Cascade and shredding Mt. Hood every day all summer long was hardly work, but it was most definitely a great time.

Counselor

Eastern Boarder is the top New England destination for action sports gear and accessories. Specializing in skateboarding, snowboarding, and BMX, Eastern Boarder has five star ratings on Yelp and Google across all locations of which there are several in Massachusetts and New Hampshire. As a part of their sales team I worked with high end winter sports brands and sold exclusive technical products in a high energy environment for over three years. I left Eastern Boarder to attend school in Colorado in 2011 and maintain a positive relationship with owner Tabor Cotes and the rest of the sales team. I communicate with Eastern Boarder management often and continue to advise them regarding social media and web marketing and custom product development.

Sales Representative

Find out detailed information about Michael R Grasso, Newsroom Editor in Boulder, CO

Michael R Grasso: Newsroom Editor in Boulder, CO

Michael R Grasso

TEN: The Enthusiast Network

Weave IQ

Colorado Healing LLC

MerryJane.com

Transworld SNOWboarding

Transworld Business

High Cascade Snowboard Camp

Eastern Boarder

University Of Colorado Boulder