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Associate Brand Manager- Barefoot Refresh

BRAND MANAGEMENT AND MARKETING LEADER
•	Results-driven leader with over 5 years of experience in marketing and product management
•	Successfully managed over 15 multi-million dollar brands and categories within the E&J Gallo Wine Business  
•	Strong analytical, creative and collaborative skills to build brands and drive sales in turnaround and high-growth situations
•	Proven team leader - Led cross-functional and agency teams to success in regards to both profitability, productivity and execution


• Delivered double digit revenue, dollar and volume sales growth for Barefoot Refresh brand driven by successful launch on can format
• Stepped-in to lead brand upon departure of direct supervisor and took on responsibility previously owned by two person team including management of the Barefoot Refresh budget, innovation pipeline, and platform management 
>Delivered 2017 Business Review unveiling key can consumer insights that will impact 2017 execution and 2018 brand planning
> Developed 2017 targeted brand awareness consumer media campaign based on can consumer insights and will continue to manage both internal and external agency partners through summer execution
>Lead a cross-functional team to bring three new can varietals to market in Q2 2017, including two national and one test skus
>Developing innovation pipeline portfolio for the brand that addressed product holes, new markets, distribution strategy (on premise vs. retail) and profit estimates 


• Brands Managed- Popular Sparkling (Andre & Totts), On Premise (Canyon Road, Copper Ridge, & Wycliff), Beverage (Madria Sangria & Bartles & Jaymes), & Other Popular Wine (Redwood Creek, Turning Leaf & Bella Sera)
• Delivered against volumes objectives for all brands (Andre- +3% vs. Plan, On Premise, Beverage and Other Popular- +2% vs. Plan)
• Developed consumer centric 2017 Andre 2017 Brand Plan focused on targeting Millennial and Generation Z (within Legal Drinking Age) via a robust 360° Digital, In Store, and Event Focused Plan
• Launched new Brut Rose sparkling skus based on consumer and data insights for the Andre and Wycliff Brands 
• Recruited for several Gallo Marketing Committees including the Popular Business Unit Cultural Team and Brand Marketing Business Review Committee where I was tasked to transition data analysis process to Tableau and rollout to entire marketing organization 


Assistant Brand Manager

•	Supported key Gallo Popular brand teams including Liberty Creek, Carlo Rossi, Andre, Gallo Family Vineyards, and Peter Vella 
                >Collaborated with cross functional creative & sales teams to brief, develop, & execute relevant Point-of-Sale retail promotions 
                >Developed key business trackers to help analyze syndicated and internal data in order to identify key business issues  
•	Successfully executed completion of Carlo Rossi brand business review (typically an Assistant Brand Manager task) in January 2016 
•	Managed Popular On Premise, Beverage, and Other Wine Brands as listed above (typically an Assistant Brand Manager task)
•	Participated in Gallo Brand Marketing Business Review Committee, spearheading and managing a cross functional team to deliver an optimized Business Review template and train of entire marketing organization on the 2016 Business Review Process


Brand Marketing Specialist

• Product Management Category Lead- A&F Dresses & Rompers (2012-2014), Skirts (2014-2015), & Soft Shorts and Pants (2015)
    >Managed design, production, assortment planning and development of future category strategy for key A&F categories
• Key responsibilities include global category strategy, including pricing, product margin, inventory and assortment mix analysis to ensure maximum business profitability
    >Drove record 80% YOY revenue increase for $50+ million dollar dress business 
• Personnel Management
    >Led a cross functional team of fifteen (Planning, Allocation, Design, Sourcing, International Vendors, etc.)
    >Managed direct report from June 2014 to April 2015 and


Product Manager

Find out detailed information about Rachel Moore, Associate Brand Manager- Barefoot Refresh in San Clemente, CA

Rachel Moore: Associate Brand Manager- Barefoot Refresh in San Clemente, CA

Rachel Moore

E+J Gallo Winery

E+J Gallo Winery

E+J Gallo Winery

Abercrombie & Fitch

Santa Margarita Catholic High School

University of Notre Dame