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Campaign Manager

A senior marketing professional that loves the concept of the art of the possible. Teaching my customers how they could truly leverage all that technology has to provide and the impact it can have on their customers is what I love to do.

In 2016, I managed two of the top three revenue generating campaigns for my business unit resulting in $1.2M win revenue with a 35% whitespace conversion rate.

During my personal time I enjoy hanging out with my husband and friends at bbq' s, the beach or where ever the day may take us. My two kitties hold a special place in my heart. I love cooking, doing art, kicking back watching TV, playing games on my phone and snuggling with my loved ones.

Specialties: Strategic planning through data intelligence, event management, digital & social marketing (SEO, PM2, Webcasts, Podcasts), content creation

Feel free to reach out to me if you want to connect at darci.delaney@gmail.com

Campaign Manager Hybrid and Developer Cloud, IBM Cloud 					2014 – Present	
Responsible for creating end to end campaigns working in conjunction with global, product and sales teams to deliver the right mix of tactics.  Focused on Hybrid Cloud Business Unit and Developer profession in 2016, driving $518M WR for Mobile and Hybrid and $667M WR for the developer profession. My 2016 programs resulted in two of the top three performing campaigns and achieved a 35% whitespace conversion for the developer profession. 

Key Contributions:
•	Leveraged market intelligence to create persona based campaigns 
•	Responsible for the development of content to support campaign priorities 
•	Lead campaign execution team consisting of social, digital and event strategists to execute plan in market
•	Define best route to market and tactical mix for client engagement and pipeline conversion
•	Execute large format events end to end leading strategy and client experience, including cross company integration 

Responsible for supporting business development team including production of B2B marketing collateral.

Key Contributions:
•	Managed reports to Executive Vice President of Sales including pipeline, sales projects and department budget
•	Organized 27 successful small tier events in 2005 including participation at US Open, MBA and REOMAC conferences
•	Supervised summer internships


Marketing Coordinator

Assisted the Chief Marketing Officer and Analyst Relations Director with assigned projects. 

Key Contributions:
•	Coordinated quarterly investor relations book, investor executive packs and post earnings calls with analysts
•	Maintained CMS database
•	Scheduled an average of 30 analyst briefings per month and monitored follow-up actions items driven from weekly briefings
•	Tracked analyst studies and ensured compliance to deadlines; analyst consulting days and access seats


Marketing Assistant

Find out detailed information about Darci Delaney, Campaign Manager in Irvine, CA

Darci Delaney: Campaign Manager in Irvine, CA

Darci Delaney

IBM

LandAmerica Lender Services

Lawson Software

Valley High School