Shanna Groh: Wen Drop Ship Specialist in Los Angeles, CA

• Maintained all Merchandise Planner functions for DC Full Price Division • Key liaison between Product Development, Store Operations and Field Team, Visual Merchandising, Allocation, Marketing, Wholesale Planning • Formed preseason strategy based on sales history, SKU productivity, and cross functional partnership • Researched competitors assortment and pricing strategy creating competitive and balanced offering • Classification and SKU level forecasting to achieve volume, margin, and SKU productivity targets • Provided feedback at Proto Review and Final Line Adopt meetings ensuring regional needs are met • In season markdowns and transfers, transfer routing, promotions and contests • Worked with Marketing and Visual teams innovating display strategies to drive $/sq ft productivity • Grew store count through research and presentation to executive teams and reporting to track viability • Headed new store launch clinic live feed to 30+ store teams with cross functional teamwork from Product, Marketing, Field, Store Operations, District and Store Managers, Sales, IT, and Film • Achieved Employee of the Quarter Spring 2017 in recognition for launch clinic project • Fill in for Wholesale Planning as needed - line plan maintenance, SKU forecasts, PLM forecast maintenance, provide feedback in Proto Reviews and Final Line Adopts

• Weekly, monthly, and seasonal performance reporting and presentation to cross functional teams • Pre season plan and monthly open to buy preparation and presentation for DC Full Price and Outlet divisions • Create and present seasonal hindsight reports to drive go forward assortment strategies • Analyze and identify in season opportunities and communicate solutions to Buying and Allocation teams • Historical analyses and current trends to drive results and increase profit

• Weekly, monthly, and seasonal reporting for Quiksilver, Roxy, and DC Full Price and Outlet divisions • Created all seasonal buy projections at the style color level • Key Item buy projections at the style color size level • Pre season plans and open to buy preparation and presentation on Roxy Name Drop program at the subclass level, increased sales comp from -10% to +25% • Coordinated and created all monthly markdown transfers from Full Price to Outlet and Liquidation divisions, all ad hoc store to store transfers • Pioneered more efficient replenishment strategies with collaboration of allocation team, cut replenishment workload from three days/week to 1 day/week • Identify aged, obsolete, and broken merchandise for markdown or liquidation • Problem solving and troubleshooting store shipments and inventory discrepancies • Corresponded with District Managers and Store Managers regarding selling, regional opportunities, customer response, and assortment needs and communicated to cross functional teams

• Weekly, monthly, and quarterly reporting for Factory, Final Cut, Herve Leger Divisions • Create yearly sales plans by store, quarterly stock goals per store per department from selling history, future sales projections to achieve sales plans • Set weekly allocation goals by store groups and departments. Track progress throughout the week and lead the allocation team to achieve assortment goals • Facilitate and lead in assortment building for new stores, conversions, and store closings. Project and annualize sales, set assortment goals, research customer base and regional selling • Build newly created Factory Herve Leger, and Factory Accessories businesses. Maintain communication and action plans with Planning, Allocation, Buying, Store Operations, and Marketing departments. Set and maintain calendar of promotions and markdowns • Regularly correspond with Regional Managers, District Managers, and Store Managers regarding selling, regional opportunities, customer response, and assortment needs. Communicate information to cross functional teams • Create and maintain Factory, Final Cut, Herve Leger, and Accessory store profiles with detailed background, group, customer base and selling information • Create store groupings and action plans to further specialize individual store assortment in executable strategies for Factory team. Communicate with stores, follow up, and report progress to team • Training and leadership of allocation team

• Allocated Dresses, Swim, Collection, tracked style selling and recommended reactionary plans • Created and lead Allocation team to reach weekly volume goals