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BRAND ACTIVATION MANAGER - BRAND MARKETING

Experienced. Creative. Dynamic.  
Driven, hard working individual with management experience and strong knowledge of:  
Brand & Product Marketing, Retail Design Concept & Merchandising, and Brand Storytelling development.

As an integral team leader at organizations including MARMOT and UNDER ARMOUR, I am a critical catalyst in bringing a range of products to market with tactically curated and developed stories that empower consumers to emotionally connect with the brand.  
Effective insights into the tendencies and values of a diverse consumer base, elevate the authenticity and approachability of the brand and its message.  I value the development of a collaborative, passionate, progressively creative, and strategically thinking TEAM.


Currently maintain all roles and responsibilities of previous position as Marketing Manager - Brand & Retail.  Expanded role includes:

Strategically oversee the management of Brand Merchandising for Marmot Flagship stores & Key Account dealers.
-	Manage and collaborate with the Merchandising Manager to define seasonal and key product category merchandising strategies and creative storytelling execution.

Manage Trade Show & Sales Meeting logistics, scheduling, and event activation. 
-	Balance marketing storytelling, sales initiatives, product design innovation, and a unified brand message resulting in a uniquely desired & impactful experience.
-	Maintain vendor timelines, management of out-of-house creative, and final production & delivery of goods.


Achieved progressive brand messaging and storytelling tools through collaboration with the Creative Services, E-Comm, Product, Sales, and Marketing teams. 
-	Initiated and then implemented refinement of the brand story, messaging, and consistency in asset usage for all brand channels including: Brand imagery, Digital & Print collateral, Social Media experience, Video content, Retail creative, Trade elements, Sales Meetings, and Internal communication.
-	Evaluate the scope of the consumer experience through the development of smart, digestible, analytics based – Awareness & Insistence driven brand marketing mix approach.

Direct seasonal brand photo shoots and champion the Marmot brand ethos.  
-	Responsible for strategy, logistics planning, and setting the mood & vision of the photo shoot experience.
-	Apply progressive trends and consumer based insights into the look and feel of all photo shoot assets.  

Success Achieved through brand imagery management: 
Actualized social media grow

MARKETING MANAGER – BRAND & RETAIL

Managed full marketing campaigns and brand activations for Key Specialty accounts within:  Action Sports, Hunt/Fish, & Tactical channels.
-	Brand positioning of 5 Major Specialty, 60 Key Independent, and 500 mid-tier accounts per channel, and 80+ Sales Reps.

Management of print & digital campaigns, Brand & Product Marketing graphics, POP design & development, events & campaign engagement, partnership development, and retail Brand Marketing shop-in-shop concepts & development.

Directed concept of action imagery for all UA Tactical asset demands – internal and external digital, web, social, and print collateral. 


OUTDOOR MARKETING MANAGER

Controlled entire company wide fixture forecast and allocation while assessing material buys and management of new project planning. 
-	Responsible for the management of design, engineering, development, and delivery of company-wide activation of all product fixtures, new product launch displays, and special project & campaign elements.

Achieved highly successful, initial brand product launch of UA Running Shoe and Soccer Cleat, through fixture elements and graphics.

Full Fixture & Key Project POP process management from RFP, cost negotiation, prototype development, distribution planning, shipping & delivery, to in-store execution.


FIXTURES CREATION PROJECT MANAGER - BRAND MARKETING

Processed $2.5 Million of pre-booked and at-once business through a total of 4,150 orders.

Development and testing leader for implementation of the initial Business-to-Business account digital system.


SALES LEAD ACCOUNT COORDINATOR

Find out detailed information about Kevin Walker, BRAND ACTIVATION MANAGER - BRAND MARKETING in Santa Rosa, CA

Kevin Walker: BRAND ACTIVATION MANAGER - BRAND MARKETING in Santa Rosa, CA

Kevin Walker

Marmot

Marmot

Under Armour

Under Armour

Under Armour

OHIO UNIVERSITY

UNIVERSITY OF DAYTON