JC CLENET

JC CLENET

INTERNATIONAL BUSINESS DIRECTOR at Dragon Alliance

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Summary

JC Clenet’s international career is showcased by extensive experience and successes at companies in the action sports and outdoor industry. His record includes building a foundation for excellence by creating models for product, marketing, and distribution segmentation strategies.

Since 2007, JC has been at Dragon Alliance, one of the world’s leading goggle and eyewear brands in the action sports market. He began at the company as International Marketing Director and subsequently advanced to become International Business Director. Under JC’s direction, Dragon Alliance has developed new markets in Korea, China and Brazil, and reinforced its market leadership in Japan and Canada.’

JC was previously at Reef, a top-tier action sportswear footwear and emerging apparel company. He was promoted from European Marketing Manager to Marketing Director, EMEA based on his successes in generating significant sales growth in Europe. JC continued this wave of sales growth across EMEA during this next two years.

Prior to Reef, JC founded Professional Surf Events in Bordeaux, France. Over a 12-year period he managed all aspects of his successful business, including financial, marketing, promotional, and event initiatives. Before creating Professional Surf Events, JC was Event Director at GPO Events in France. He also launched an Action Sports Event Department for the media company Surf Sessions Editions in France, and started and managed JCC Events, a sports marketing agency in France.

JC’s academic credentials include an Upper Degree in Information and Communication from Bordeaux University and a Bachelor’s in Business from La Rochelle University.

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