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Business Development Manager

SUMMARY

•	Accomplished business development leader who drives revenue by building and maintaining client relationships. 
•	Creative and dynamic marketer with demonstrated ability to consistently penetrate new markets and ensure sustainable revenue growth. 
•	Combines exemplary communication skills with live interaction to establish presence, build a positive brand and foster continuous client engagement; adept at clearly presenting technical concepts to non-technical audiences.
•	Skilled at working effectively to achieve goals both as a cross-functional team member and individual contributor.
•	Technology advocate who quickly learns new products or services and earns recognition as a subject matter expert.


•	As recognized subject matter expert, apply advanced knowledge of HP portfolio in personal systems, imaging & printing to develop/implement marketing strategies which drive revenue & profitability growth.  
•	Maintain & apply knowledge of competitors in accounts to improve strategic position of HP products & services.
•	Assist with building sales pipeline & driving pursuit by using specialty expertise to seek out new opportunities, expand/enhance existing opportunities.
•	Directly drive revenue growth:
o	Design & deliver client solutions to complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.  Enhances solutions with competitively pricing & marketing to channel.
o	Design & implement several marketing drives & end-user events from conception to reality in major metropolitan markets, on time and on budget.
•	Provides support & input to account managers regarding business development and solution expertise.
•	Actively manage, train & 

•	Promoted from previous position based on demonstrated job performance.
•	Marketing: 
o	Designed & implemented marketing plans customized to support sales growth for HP systems in 4 corporate segments: consumer, small/medium business, enterprise and public sector. 
o	Full-scope marketing responsibilities included strategic planning for new product launches, vendor negotiations, creating new channels and developing advertising copy / innovative collateral.

•	Revenue Preservation: 
o	Accurately forecasted & managed millions of dollars in rebates due to PCM from HP.  
o	Managed quarterly reviews & successfully passed vendor audits to retain over $500K of HP marketing funds which were critical to the operation of the business. 

•	Profitability Support:
o	As part of a cross-functional strategy for managing $10M of HP inventory, performed data analysis to identify gaps in product portfolio, evaluated and recommended new products for purchase.
o	Performed cost/performance analysis to ensur

Marketing Manager

•	Broad-based marketing execution for all of PC Mall’s HP segments, including but not limited to web site creation, email advertising, print catalogs & event planning.
•	Rapidly & successfully developed a solid understanding of HP’s offerings and go-to-market strategies across a varied customer base.  This knowledge base was later enriched and applied to drive/deliver sales in subsequent positions.


Marketing Assistant

Find out detailed information about Matthew Long, Business Development Manager in Long Beach, CA

Matthew Long: Business Development Manager in Long Beach, CA

Matthew Long: Business Development Manager in Long Beach, CA

Matthew Long

PCM/HP Inc.

PCM/HP Inc.

PCM/HP Inc.

California State University, Long Beach