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Head of Business Development & Sr. Account Manager - Accessories & Apparel

Responsible for $1.5m+ a month in sales revenue from 80+ suppliers across the US and Canada. Contributing over $19m (30%) annually to the total company
revenue.

- Consistently delivers an increase in annual sales: 2020: +125%; 2018: +10%;
2017: +12%; 2016: +19%; 2015: +22%; currently on track to deliver a 100%
increase in sales in 2021

- Managed inventory levels; $600k annual spend with a 90% sell through on
first-run product (2015-2018)

- Sources new suppliers & products for future sales; converts $600k-$1m of new
business annually

- Sources new product from national trade shows: Magic Las Vegas, Platform,
ASD, NY Now, Outdoor Retailer, Agenda, Atlanta Shoe Show, FFANY, and more;
travels often for supplier appointments
-Maintains relationships and manages all aspects of accounts: sales, planning,
pricing, marketing, product merchandising, purchase orders & deliveries,
returns, and payments to maximize overall account performance

- Negotiates prices and buying terms
- Strong analytical skills; writes reports, forecasts sales, and keeps up-to-date
with trends

- Presents category recommendations monthly, quarterly and yearly, including:
financials, trends and future plans. Regularly reviews performance indicators.

Oversaw Zulily, Groupon, Amazon and Jane accounts to maximize both revenue
and margins while maintaining account relationships; responsible for $1m in sales per month
- Partnered with design development to ensure the assortment meets the customer and business needs including price, fit, and design; planned 150+ new
SKU launches monthly
- Managed purchase orders; daily communication with factories to monitor
production and shipment ETAs to ensure deadlines were met
- Reported and analyzed sales numbers weekly, monthly, and quarterly to ensure
e ective sales management
- Assisted in inventory management and monitored stock levels
- Travelled regularly for meetings and product presentations

Account Manager

Assistant Store Manager

Find out detailed information about Candice de la Cruz, Head of Business Development & Sr. Account Manager - Accessories & Apparel in Long Beach, CA

Candice de la Cruz: Head of Business Development & Sr. Account Manager - Accessories & Apparel in Long Beach, CA

Candice de la Cruz: Head of Business Development & Sr. Account Manager - Accessories & Apparel in Long Beach, CA

Candice de la Cruz

My Sale Group

Amaryllis Apparel

Crossroads Trading

Pac Sun

Art Institute - North