JoAnne Anderson

JoAnne Anderson

Trailblazer | Story Teller | Team Leader

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Summary

Always curious about the path less taken, I’m a visionary marketing leader who has 16 years of experience leading teams to create and deliver stories that inspire. Passionate and full of grit, what I bring to an organization is the uncanny ability to see a vision through to completion. Many can create a vision, others can execute it, but few can do both, and do it well. I can.

Having a strategic mind and creative heart, I love nothing more than crafting a story that moves audiences. But telling the most amazing story does nothing in insolation. I am a skilled practitioner who can draw upon my diverse background to leverage the best medium or tactic, to deliver the right message, at the right time, to the right audiences.

HIGHLIGHTS
• Helped reinvigorate two nearly forgotten heritage lifestyle brands.
• Chartered new terrain in social engagement showing how authentic conversations leads to good business.
• Masterminded and executed experiential events bringing brands and people together and watched the sparks fly.
• Believed in others potential and empowered them to be their best building teams that are now unstoppable.
• Educated organizations on how to effectively connect with audiences while driving measurable results.
• Provided countless marketing plans and go-to-market strategies for various products, programs and initiatives.

SPECIALTIES
• Global Brand Management
• Team Building & Development
• Strategic Planning & Integrated Marketing Plans
• Product Marketing & Go-To-Market Strategies
• Retail Marketing (In-Store and E-Commerce)
• Public Speaking & Media Relations
• Digital Marketing & Social Media
• Advertising (Client and agency side)
• Content Strategy and Copy writing
• Event Planning & Execution
• Project Management and Resource Planning
• Budgeting

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