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Product Content Manager

•	Drove the digital Go-to-Market plan for the IBM Learning Lab through collaboration with Marketing and PR departments utilizing blogging, social media channels, and webinars
•	Managed the quarterly project plan for all marketing activities
•	Forged 7 strategic partnerships with leading online learning providers to build the IBM digital education community
•	Analyzed website metrics on a weekly cadence to improve the number of engaged users on the Learning Lab
•	Completed an immersive IBM Product Manager boot camp
•	Facilitated user interviews and market research that informed the design and web content for the website 
•	Utilized design thinking principles and agile methodology to ensure user-centricity of the product
•	Used user-centric design to create the content strategy for the Learning Lab website


•	Published blog posts on externally facing sites about how startups have used IBM Watson technology - readers engaged 65% more with the blogs I published
•	Coordinated marketing and execution efforts of two international campaigns that led to increased adoption of the technology and multi-million dollar deals with startups 
•	Partnered with global external agencies to develop content and graphics for digital promotion efforts
•	Designed and launched a monthly newsletter, growing it to 2,500 subscribers in 3 months
•	Performed and validated market research to contribute to IBM’s Point of View on the retail and commerce industries
•	Managed the marketing strategy for the IBM Watson “Cognitive Roadshow” that engaged developers in 8 critical cities across the United States
•	Managed the partnership efforts with leading organizations in the startup community to reach our target audience in a scalable way	


Digital Marketing Strategist

Find out detailed information about Hayley Yudelman, Product Content Manager in Newton, MA

Hayley Yudelman: Product Content Manager in Newton, MA

Hayley Yudelman

IBM

IBM

University of Michigan