•	Curated numerous public relations materials such as press releases and pitches for a wide range of beauty clients including Sonya Dakar and 
        Orlando Pita. 
•	Monitored online coverage for clients on a daily basis 
•	Created press clippings for clients on a daily basis 
•	Developed press lists that included influential writers and editors in the beauty industry 
•	Attended and assisted in the execution of the "Indie Beauty Expo," a large beauty, health and wellness conference and Trade Show


Beauty Public Relations Intern 

•	Monitored and reported online and print coverage for fashion and beauty clients. Clients included Brian Atwood, Azzaro, Aldo and Preen
•	Managed sample send outs and returns through Fashion GPS 
•	Assisted with pulls for fashion shoots and celebrity dressing
•	Completed everyday tasks such as updating internal documents, coordinating celebrity gifting and organizing the ?showroom ?
•	Attended and assisted at BPCM events such as the Maybelline Beauty Bash ?


Showroom Intern 

•	Developed and implemented the brand’s social media strategy which resulted in gaining 200K fans and followers on Instagram and Facebook 
•	Supervised four AEO sales executives in running a student campaign on local university campuses
•	Applied and obtained promotional licenses for 26 stores in Kuwait, UAE, Saudi Arabia, Egypt, Jordan and Lebanon
•	Produced and updated internal documents such as footfall graphs, communication packs, marketing calendars, monthly PR reports and 
        newsletters
•	Coordinated PR activities, including organizing images, sending images to press contacts, writing press releases and monitoring PR and in turn 
        secured over $50,000 in Ad value and placements in magazines like Grazia and Cosmopolitan Middle East
•	Executed an AEO fashion runway show at the Grazia Festival in Dubai, UAE in collaboration with the marketing manager, senior visual 
        merchandiser and event coordinators 


Marketing, PR & Social Media Coordinator

•	Involved in the luxury retailer’s business intelligence, marketing innovation, corporate communications and social responsibility projects. Brands 
        included Michael Kors, Lacoste, Valentino, Longchamp, Bourjois and IsaDora
•	Contributed to three monthly business intelligence reports through summarizing luxury media news 
•	Provided retail and distribution teams with digital and social media recommendations which lead to numerous mentions on social media 
•	Created influencer database and fostered strong relationships with these influencers ?
•	Planned various internal and external corporate social responsibility activities 


Strategy & Innovation Intern 

Find out detailed information about Dana Al Ghusain,  

Dana Al Ghusain:

Dana Al Ghusain

Erin Kelly PR

BPCM

American Eagle Outfitters Middle East

Chalhoub Group