Dynamic design and licensing executive with more than a decade of experience in global lifestyle brands; development strategist demonstrating rare combination of creativity and business sense. Working with both domestic and international licensee's and agent's. Skilled at trend research, determining inspirational, silhouette, color and print themes for style guide development. Providing global style guides and fast fashion art capsules. Researching markets, trends and analyzing competitive landscape. Ensuring brand consistency around the world by working closely with product development. Conceptualizing and orchestrating photo shoots for seasonal advertising, web and look book, handling storyboards, locations, casting and image direction.
Specialties: trend research, style guide development, product development, fashion design, merchandising, photo shoot direction and styling.