James Mackie

James Mackie

Brand Marketing Manager

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Summary

My forte is Creative Branding and Marketing, utilizing human familiarity and association in order to create and expose people to new moments and experiences that have yet to be felt. I strive to understand people, and in exploring the various depths of the mind, I can harness that ability to achieve diverse marketing endeavors. With over 8 years of experience in the high-end cpg industry, I am adept in strategy, product development, and project oversight.

I excel at:

+ Initiating and executing annual marketing plans that would allow for detailed segmentations into target groups while insuring solid project deadlines for each campaign.

+ creating and developing innovative branding strategies.

+ inspiring movement and feeling within brands.

+ managing ad, event, and campaign production and design.

+ developing new products, services, and content releases.

+ optimizing initial product launches.

+ overseeing tones of communication into a market.

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