Drumming

Geneology

I am a father of three amazing kids, and a husband to a woman that is beautiful inside and out.  I have a passion for developing products that customers find truly inspiring.  I love working with a team of outdoor enthusiastic individuals that share my passion for exceptional products that add to the enjoyment of adventures that bring that extra dimension to one's life.  These are the best kind of people!

Led team of 16 mechanical engineers tasked to design and improve road and mountain bike brakes and mountain bike wheels using lean product development tools in a fast-paced environment. Managed a yearly budget of $2M and ensured components met all ISO and CPSC requirements. Directed a team of 3 machinists and 1 inspector in the prototype machine shop. Appointed the designated POC for manufacturing suppliers and design team in Taiwan and evaluated all customer complaints on warranty claims.  

•	Responsible and accountable for the ground-up design of the new SRAM Guide brake product platform, which has received multiple positive product reviews from online bicycle trade publications. For example: “The Guide RSC is the best brake I’ve ever ridden. Period.” R.Palmer  BIKEMAG, 12/11/14.
•	Recruited and hired a team to design products enhancing the road cycling experience by switching brake power from mechanical to hydraulics. New product segment for SRAM.   

Engineering Manager - MTB Wheels & Brakes

Find out detailed information about Paul Choate,  

Paul Choate:

Paul Choate

SRAM, LLC

Brigham Young University

Purdue University

Regis University