Fueled by unwavering passion, curiosity and creativity, Kylie has made a name for herself as an expert brand marketer and leader. With almost a decade of rapid growth, start-up experience, she has learned how to thrive in fast paced, dynamic environments.
Kylie loves to bring ideas to life. She is a strategic thinker with an entrepreneurial mindset who excels at managing large-scale projects and leading cross-functional teams with a keen ability to build systems from the ground up. Kylie is a synergist in the workplace. Resourcefulness and the ability to wear many hats are things she has embraced throughout her career. Her experience spans across traditional retail channels, product positioning, business development, shopper marketing programming and omni-channel marketing, with a primary focus on consumer packaged goods.
She is openly enthusiastic about holistic health, environmental stewardship and obsessed with the outdoors. When she is not climbing the corporate ladder, you can find Kylie climbing mountains, camping under the stars or enjoying nature with her husband and two four-legged babies.
Branding: Brand narrative development, definition and strategy. Creative direction.
Consumer Advocate: Create meaningful and engaging experiences throughout the customer journey.
Integrated Marketing Strategy: 360 campaigns inclusive of launch, digital, PR, social, loyalty & retention, experiential, trade shows, etc.
Product Strategy & Execution: Positioning and product development strategy, product pipeline.
Retailer Development & Management: Distribution strategy, retailer specific program development, retailer relationship management.
Corporate Social Responsibility: Managing global partnerships like 1% for the Planet and regional nonprofit & philanthropic relationships.